Tag: copywriting

Corporate identity and the copy convergence conundrum

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I write copy. When executives at the client can’t converge on a set of words about who they are, it often reveals more about them than it does about the words. When I say “I write copy,” I don’t mean email marketing or descriptions of urban sombreros. I get called in when a company is … Continued

Freelance writers: should clients get to see your notes?

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A startup recently hired me to write a tag-line and a paragraph of description about their company. I spent most of a day with different groups of their people and took notes on my PC. The next day, as I was working on the assignment, the client asked for a copy of my notes. I’d never gotten that … Continued