I recently received a query to see if I, as a ghostwriter, could help with some freelance work. Here’s how the query read (I’ve made minor edits to conceal the requester’s identity): Is this a ghostwriter? No. I’ve spent quite a lot of time this year with ghostwriters. Ghostwriters’ primary job is, of course, writing….
I write copy. When executives at the client can’t converge on a set of words about who they are, it often reveals more about them than it does about the words. When I say “I write copy,” I don’t mean email marketing or descriptions of urban sombreros. I get called in when a company is…
A startup recently hired me to write a tag-line and a paragraph of description about their company. I spent most of a day with different groups of their people and took notes on my PC. The next day, as I was working on the assignment, the client asked for a copy of my notes. I’d never gotten that…