How the empathetic expert generates trust

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I was thinking about why I trust one particular doctor more than others. It comes down to two things: expertise and empathy. Neither, by itself, is sufficient. The doctor is Caroline Levine. She is a specialist who I visit at least twice a year, and who is protecting my health from serious jeopardy. She has … Continued

Elizabeth Warren’s $2 million — and mine

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Elizabeth Warren disclosed that she made $1.9 million since 1985 doing legal work for companies like Travelers Insurance. To put this in context, you need to understand what consultants and lawyers do and who they do it for. My experience as a consultant and analyst — an illustration When you work for a law firm, … Continued

Free advice: how to give it, and how to take it

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I give lots of free advice. So do other people. If you’re going to ask me (or anyone) for help, I thought you might want to know how that works. How I give free advice Here’s a little peek into my business. People hear about my work with authors from my blog, from other authors, … Continued

10 ways you can help when your client is smarter than you are

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If you are a consultant, you’re supposed to be providing a service your client can’t get on her own. The usual dynamic is “I know about my area of expertise; I can help you with that.” But what happens when your client is more of an expert than you are? Your ability to contribute to an … Continued

Charge a lot and deliver an absurd level of quality and service

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Just because you’re talented doesn’t mean you need to be arrogant. That’s what I learned from my remodeling contractor, and it’s my philosophy, too. I recently launched a significant remodeling job on my 100-year-old house: rip and replace everything in our two main bathrooms; replace a rotting front portico; and update a laundry room with … Continued

A consulting contract without bullshit

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When I work with clients, we sometimes trade contracts written in legalese. Both sides have a pretty good idea what we want. So why not just say it? Just for reference, here’s what I do: I help authors with book ideas. I help authors write book proposals. I run clear writing workshops for companies. I … Continued