Should a patient portal be an ad-free space? Should anything?

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I was surprised to get a promotional message in my doctor’s patient portal, mislabelled as “New Information in Your Chart.” It made me think about marketing, what it is, and where it belongs. Here’s how it looked: I like my doctor and I like my doctor’s practice, which I think is doing excellent work. I’m … Continued

The digital clutter tax: how taxing marketing impressions would improve everything

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We tax things that are bad for society, like tobacco, alcohol, and gambling. Unfettered, undifferentiated internet advertising and marketing impressions are bad for our souls. Let’s tax them, too. Spam. Clutter. Noise. There is just too much of it. Raise your hand if your inbox is full of stupid, pointless, and undifferentiated offers. Say “aye” … Continued