You won’t believe how well better titles work — even when they’re not clickbait
People write boring titles and subject lines. They can do better. Here’s how to draw the line between informative and clickbait. What is clickbait? You know it when you see it. It’s the headline designed to pull you in. “You won’t believe how Phyllis Diller looks now!” “Is your mortage underwater?” “Bernie Sanders wants to…