What your book says about you

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A business book is an extension of you. It makes an impression — both good and bad. There’s an idea going around that a book is just a big (and expensive) business card. If that were true, it wouldn’t matter much what was in it. In truth, it matters an awful lot. Because if a … Continued

The 12 immutable stages of business book creation

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A veteran author knows the 12 stages. Rookies often don’t. But if you’re an author, you’ll inevitably experience them, regardless of whether you’re ready. So get ready. 1 Idle flirtation “That’s a cool idea.” “That could be a book.” “I think I could write about that.” Like all flirtations, this one is titillating and intriguing … Continued

The ROAM test for business books

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There are four questions you really should answer before setting out on a business book journey. They’ll determine everything from your title to your content to your publishing model. I first created the ROAM test for general business writing. It includes four elements: Readers, Objective, Action, and iMpression. If you’re going to work on something … Continued

What all business authors do

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I’ve been working with and interviewing a lot of authors lately. I am trying to get at what makes them tick. While it is true that they aren’t altruists — they’re in it boost their own standing and businesses, of course — I am beginning to think I’m getting to the nub of what’s important … Continued

The last chapter of your business book

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How do you end your business book? Many just fizzle. Here’s how to leave your readers on a high note. I already wrote about how the first chapter is the scare-the-crap-out-of-you chapter. And I explained how to write all the other chapters. But once you’ve said all you need to say, what’s left to say? … Continued

Where do you find stories for your book? (Ask Dr. Wobs)

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Business books are made of stories. Where do they come from? Here’s today’s question: Dear Dr. Wobs  I am writing a business book and want to supplement my own experiences with relevant business anecdotes. (Google is virtually useless, although maybe I’m just doing it wrong.) Any suggestions? — Jack Finding stories We’re hard-wired to remember … Continued

A hard-working glossary can cure jargon overload

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A great business book will be full of magic words that reflect new and crucial concepts. What’s the best way to explain those? Here’s how to make a glossary that works without drowning in jargon. If you’re writing a business book, you’ll inevitably face a difficult problem with language. Some of the unfamiliar words you’ll … Continued

The simple truth about writing a business book

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There’s a simple, ironclad chain of logic that tells you everything you need to know about writing a business book. Start with why. Why are you taking on the challenge? It’s going to take a lot of your time and effort. It will require an incredible commitment of creativity and energy. So why bother? The … Continued