Tips for business ghostwriters: Wed 16 August, 12 noon ET

Tips for business ghostwriters: Wed 16 August, 12 noon ET

Join me for a free “Brown Bag Lunch” discussion hosted by Gotham Ghostwriters, tomorrow (Wednesday, 16 August) at 12 noon Eastern Time. I’ll be joined by one of my favorite people, veteran ghostwriter Toni Robino. If you’re pursuing a freelance career that includes ghostwriting business books, we’ll try to answer all your questions. I look…

Every business book ghostwriting project should begin with an in-person kickoff

Every business book ghostwriting project should begin with an in-person kickoff

I do almost everything on the internet these days, including meeting with clients, coaching, editing, researching, and reviewing drafts. Every meeting is a Zoom meeting. But I’ve learned the hard way that it’s best to kick off each ghostwriting project with an in-person meeting of at least half a day. There are four types of…

In defense of chapter-opening anecdotes, also known as “malcolms”

In defense of chapter-opening anecdotes, also known as “malcolms”

In Medium, Stian Westlake rails against “The Tyranny of Malcolms,” that is, those Malcolm Gladwellesque anecdotes people often use to open nonfiction book chapters. Since I’ve written (both in this blog and in my new book) that you should consider opening your chapters with a story, I feel compelled to explain why it’s still a…

Why diversity in your case studies matters. (And no, it’s not political correctness.)

Why diversity in your case studies matters. (And no, it’s not political correctness.)

A great collection of case studies and stories are what make business books come alive. But if the protagonists of your stories all look alike, you’re limiting your audience and constraining your insights. An expansive view of diversity The purpose of case studies and other stories in your book is to allow your reader to…

Announcing “Build a Better Business Book,” the first comprehensive advice book for nonfiction authors
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Announcing “Build a Better Business Book,” the first comprehensive advice book for nonfiction authors

I set out to help authors. Fifteen years and 50 books later, I keep hearing the same questions — about everything from how to create ideas to how to select a publishing path to how to do book promotion. So I put everything I knew in one place: my new book Build a Better Business…

Everything about your book should maximize RX (reader experience)

Everything about your book should maximize RX (reader experience)

Why should authors put in the work to create a better book? The goal of a business book is to help the reader to succeed. Everything about it should support that goal. That means maximizing the value of the reader experience. Let’s call it RX, by analogy with CX (customer experience) and UX (user experience)….

Assembling the ingredients of your business book

Assembling the ingredients of your business book

Business books are made of ideas and frameworks, stories, proof points, argumentation, and advice. That’s what you need to build one. So what does it take to assemble all of that? Let’s examine a 50,000-word book, which is typical these days (somewhat shorter than in past years). A hardback typically has 250 words per page,…