The 2 questions every business author must answer

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If you want to write a book, ask these two questions before you start — and every day as you work on it. How will my reader see the world differently? What are they going to do about it? If your book is not going to help your reader to see the world differently, why … Continued

What all business authors do

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I’ve been working with and interviewing a lot of authors lately. I am trying to get at what makes them tick. While it is true that they aren’t altruists — they’re in it boost their own standing and businesses, of course — I am beginning to think I’m getting to the nub of what’s important … Continued