The Chicago design and communications firm Segura created my all-time favorite agency contract. Here it is: This is even better than my “consulting contract without bullshit.” It sets expectations, which is the key to a good relationship. Heard through David Stengle and BoingBoing.
Should business writers write like journalists? Some journalist habits — like never burying the lede — make perfect sense. But if you imagine you’re Woodward and Bernstein, you’re deluded. Learn which journalistic conventions will make your writing better, and which will ruin it. Journalist habits that business writers should adopt Journalists and business writers share … Continued
What’s wrong with your writing? If you think it’s too long, you’re probably right. While you may not realize you have organization and clarity problems, your readers do. Early this year, I surveyed 547 business writers (details below*). This is my first post about the data from that survey. One question I asked was this: In … Continued
Use fewer words. If there is one thing you learn from me, learn that. I’ll show you how. If you’re in business, people read what you write on a screen. Their inbox is filled with crap. You’ve got to get them hooked quickly, deliver your message, and then let them get on with their day. … Continued