Should brands like Amazon attack their enemies on social media?

Continued">

It’s a truism in social media circles: brands should be more human. Of course, humans have a full range of emotions — they can be angry, not just nice or funny. Do we really want angry brands? Brands like Amazon that attack people on social media are going to find out they’re making a mistake. … Continued

Meaty wisdom

Continued">

A new analytical voice has appeared on Twitter. Here’s a little of what they shared yesterday: just gonna come out and say it: vulnerable people are always the most susceptible to propaganda, misinformation, and conspiracy, especially in times of cultural anxiety, and if there is a way to help them out of these traps, targeted … Continued

Content marketing is good for your soul — and your company’s, too

Continued">

Content marketing is a way to drive traffic to your site, get leads, and generate business, right? Well, sure. But if that’s all it is, it’s just inside-out advertising. No, I think there’s more to it than that. I’m considering this as I prepare for three upcoming conferences. Starting tomorrow, May 2, I’ll be at … Continued

The SpaceX Tesla and the military parade are both legit branding exercises

Continued">

Yesterday, we learned about two promotional stunts, one executed and one planned. Elon Musk launched a Tesla Roadster into solar orbit and word leaked that Donald Trump and the U.S. military were planning a massive military parade. These are both branding exercises. What do they say about the brands they reflect? Sports cars in space … Continued

Air France aims its new airline, Joon, at credulous millennials

Continued">

Air France announced a new subsidiary targeting millennials, Joon. It apparently believes that millennials will select an airline based on branding and style, unlike everyone else who buys on price, convenience, and a reduced chance of being assaulted. The resulting announcement is as airy as a fresh-baked Parisian croissant. The Joon announcement is breathless My … Continued