AT&T will cough up 5 bucks to subscribers affected by its outage. Is that enough?

AT&T will cough up 5 bucks to subscribers affected by its outage. Is that enough?

ByJosh Bernoff

After an extended outage on February 22 that left around 50 million mobile customers (including me) without service for many hours, AT&T is crediting some people’s accounts by $5. Is that the right compensation? What went wrong AT&T says the cause of the problem was an error in installing software — and there is no…

How Crock-Pot should defend itself from the “This Is Us” scriptwriters

How Crock-Pot should defend itself from the “This Is Us” scriptwriters

ByJosh Bernoff

On the melodramatic NBC show “This Is Us,” a fire started by a slow-cooker burns the house down. This forced Crock-Pot, the iconic slow-cooker brand, to defend its reputation. Unlike most brands under attack, its response shows restraint. A little more wit would be even better. Crock-Pot defends its brand In the show, a second-hand…