How to brainstorm the future

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Every strategy book I’ve ever written includes a final chapter about the future. Here’s how I do the brainstorms that turn into those chapters — and how you can run your own brainstorms about the future, whether you’re writing a book or just planning for scenarios. The objective of a brainstorm like this is to … Continued

3 ways Google Docs and Google Sheets can make you a better writer

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If you’re writing anything interesting, you’re collaborating. And if you’re collaborating, Google Docs and Google Sheets are indispensable tools. Most of you work in organizations where Microsoft Word and Microsoft Excel are standard. They’re comfy and familiar. If you send a file in those formats to somebody, you know they can read it. So why bother … Continued