How to brainstorm the future

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Every strategy book I’ve ever written includes a final chapter about the future. Here’s how I do the brainstorms that turn into those chapters — and how you can run your own brainstorms about the future, whether you’re writing a book or just planning for scenarios. The objective of a brainstorm like this is to … Continued

3 ways Google Docs and Google Sheets can make you a better writer

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If you’re writing anything interesting, you’re collaborating. And if you’re collaborating,¬†Google Docs and Google Sheets are indispensable tools. Most of you work in organizations where Microsoft Word and Microsoft Excel are standard. They’re comfy and familiar. If you send a file in those formats to somebody, you know they can read it. So why bother … Continued