Better than sex

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I posted this on Facebook: Helping an author come up with the perfect book title is better than sex. I think the responses revealed more about other people than they do about me. Yes, I love my job. One of the best parts of that is working with authors. One of the best parts of … Continued

How to protect a book title

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A client of mine is planning on releasing a new book with a clever title. He asked “How can I protect the title so no one else can publish a book with the same title?” “You can’t,” I responded. (That didn’t make him happy.) You cannot copyright a book title. It is too short. You … Continued

Are we done with the profanities in book titles yet?

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Without Bullshit here, analyzing why so many book titles now have obscene words in them. Get your hypocrisy giggles out of the way, first. This is a serious analysis. If curse words offend you, don’t read on. (If that really is you, how did you even get here?) Take a look at any bestseller list. … Continued

Is your idea book-worthy? Ask these 11 questions to make sure.

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It’s easy to tell people “I have a book idea.” But before you invest your time in writing, you need to make sure that idea is powerful enough to build a book on. Here are 11 questions to ask yourself before you exert significant effort towards becoming a nonfiction author. If you can’t answer these … Continued

Straight talk about how to come up with a book title

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It’s time to come up with a title for your book. “I want something iconic,” you’re thinking. “Like Lean In. Or The Tipping Point. Or Made to Stick.” You are deluded. And your delusion is leading you astray. These books sold because of huge promotion (Lean In) and incredible ideas and writing. You think they are great titles … Continued