Secrets of 3 successful book launches: connecting ideas and people

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I’ve been studying successful book launches. The key is a self-reinforcing surge built on ideas and people, together. Let’s start with preliminary results from my author survey. Among 172 published nonfiction authors, the most successful book promotion tactics were the following (in this order): Public speaking engagements. Solicit back-cover blurbs. Encourage people to post Amazon … Continued

Everything you need to know to write and publish a book

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Disruption in the publishing industry is confusing for authors. Getting published in the traditional way is harder now, but there are a lot more ways to get a book done — and a lot more people who can help you. I’ve collected all my book wisdom into this post, with links to more detail. Potential authors … Continued

My publicity strategy: personal messages and the power of “No”

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Today, I’ll share some insight into how I do outreach to influencers . . . and the power and courtesy of the answer “No.” I am going to reveal how I’m doing publicity and how it feels. I’m doing most of my own publicity outreach for the new book. The publisher has a list, but … Continued

How to launch a book

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If you want a great book launch, your focus after completing the manuscript should be on promotion and relationships. Great books sell, but they don’t sell themselves. The traditional publishing process has three stages. In the first stage, you create a proposal and pitch the book to publishers. In the second stage, you complete your research and … Continued