The fatal mistake even the best first-time authors make

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You’ve just sent the manuscript of your first book off to the publisher. Your brain is bursting with endorphins — and more ideas. What should you do now? Get started on the next book? No, no, no! You’re forgetting something. Your book is not done, and it is certainly not popular. You need to be … Continued

17 crucial tasks for the run-up to your book’s publication date

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You’ve completed and turned in your manuscript to the publisher. Congratulations. Time to have a well-earned break, right? Well, maybe for a day or two. There’s typically at least a 5-month gap between when the manuscript is done and your publication date. (That can be shorter if you’re self-publishing, but there’s still a gap.) What … Continued

The 4 things you must do AFTER you’ve finished your manuscript

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In the monumental effort of writing a book, the biggest milestone is handing in your finished manuscript. Whew, that felt good. You’ve done 95% of the work. But you’re not done. Unless you prepare for the rest of the work, your book won’t be as good as it ought to be — and it might … Continued

Your book launch hero crew

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If you’re working on an advice book, here’s a way to get a lot of people to hear about it. I call it the hero crew. Do this, right now — before writing (if you haven’t started yet), before you do anything else. Nail down your audience. It might be women entrepreneurs, CIOs embracing the … Continued

How to launch a book

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If you want a great book launch, your focus after completing the manuscript should be on promotion and relationships. Great books sell, but they don’t sell themselves. The traditional publishing process has three stages. In the first stage, you create a proposal and pitch the book to publishers. In the second stage, you complete your research and … Continued