Fundamentals of nonfiction book promotion: using PQRST to plan a book launch
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Fundamentals of nonfiction book promotion: using PQRST to plan a book launch

The most common mistake authors make is to fail to promote their books. No, people will not discover your book just because it is great. And no, your publisher will not do all the work and tell you what to do. You have to do it yourself. This is hard for authors because the work…

Strategy and collaboration tools for a modest book launch

Strategy and collaboration tools for a modest book launch

I’m about one month from the publication date for my new book Build a Better Business Book, and I’ve built an ad-hoc collaboration environment for the launch promotion. I’ll describe what I’ve built. I’m hoping it may be a model for some of your own book promotion efforts. Promotion strategy for my book launch My…

17 crucial tasks for the run-up to your book’s publication date

17 crucial tasks for the run-up to your book’s publication date

You’ve completed and turned in your manuscript to the publisher. Congratulations. Time to have a well-earned break, right? Well, maybe for a day or two. There’s typically at least a 5-month gap between when the manuscript is done and your publication date. (That can be shorter if you’re self-publishing, but there’s still a gap.) What…

How to launch a book
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How to launch a book

If you want a great book launch, your focus after completing the manuscript should be on promotion and relationships. Great books sell, but they don’t sell themselves. The traditional publishing process has three stages. In the first stage, you create a proposal and pitch the book to publishers. In the second stage, you complete your research and…