Hey, Philly Inquirer, can we please stop with the random bold type in news articles?

Hey, Philly Inquirer, can we please stop with the random bold type in news articles?

ByJosh Bernoff

The latest piece by Will Bunch, columnist for the Philadelphia Inquirer, features random phrases in bold. This is, I suppose, intended to make it more skimmable, but reading it is like eating a meal with rocks randomly strewn throughout. Whatever it is, I’d like to stop it right now. What happens when you read this?…

Never use an exclamation point! (And other rhetorical no-nos)

Never use an exclamation point! (And other rhetorical no-nos)

ByJosh Bernoff

If you want to sound like an immature, unprofessional idiot, fill your prose with exclamation points, emojis, superlatives, adverbs, and profanity. Today I’ll explain why people use these rhetorical techniques and how they undermine your meaning. There are no absolute rules about business writing. You are welcome to use any of the elements I describe here….