A taxonomy of blurbers

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If you’re seeking people to provide quote endorsements for your book — blurbs — the biggest mistake you can make is treating them all alike. Each type of blurber requires a different approach. Before approaching these targets, you need to prepare a short description of the book as well as a PDF copy of the … Continued

Avoiding blurb disasters

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Are you ready to ask for blurbs (endorsement quotes) — for your book? Do it right and you’ll maximize your chances of getting the golden endorsement from your most influential connections. Blow it and they’ll resent you for asking. Here are my best tips for a successful blurb campaign — including a few war stories. … Continued

Do these book tasks early — or end up in hell

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Repeat after me: When a book goes to copy edit, the content should basically be done. I can’t hear you in the back, there. Are you sure you believe it? Say it again: When a book goes to copy edit, the content should basically be done. Here’s the challenge. Your creative work on the book … Continued

How to get book blurbs

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There’s a systematic way to get the best endorsements for your book. If you don’t prepare properly, your blurbs will fall flat. Here’s exactly how to do it. 1 Make your target list well in advance Timing is crucial here. Don’t make your list on the day you need blurbs. Start making it while you’re … Continued