Content marketing is a way to drive traffic to your site, get leads, and generate business, right? Well, sure. But if that’s all it is, it’s just inside-out advertising. No, I think there’s more to it than that. I’m considering this as I prepare for three upcoming conferences. Starting tomorrow, May 2, I’ll be at … Continued
I hate clickbait. I love posts that spread. So here’s a process for creating content — like blog posts — that spreads usefully, not exploitatively. I’m writing this post because I had an argument with a client. The creative people at this company were creating valuable and interesting posts, then giving them titles that were … Continued
Matt Mullenweg, the originator of WordPress and CEO of Automattic, is fighting with Avishai Abrahami, CEO of Wix. (Both companies make it easy to build web content.) The question driving this fight is the appropriate use of open source code. But what’s really at stake is reputation — and on that front, Abrahami’s wry commentary … Continued
Blogging is wonderful. People all over the world have shared their perspectives with me. While many of my blog commenters are apparently not native speakers of English, I find their idiom delightful, almost poetic. I had to reject 1,077 comments on this blog. But so you won’t miss out, I present here the most poetic excerpts from … Continued
Everybody Writes by Ann Handley is a spectacularly useful book about writing, organized into 74 bite-sized chunks. Ann and I look at the world through the same eyes, and we are fighting the same fight — to help you express yourself more clearly. Here’s my interview with her: Why a book on writing now? There are so … Continued