Top posts and reflections on 6 months of daily blogging

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I blogged every weekday for 6 months (150 posts). I got lots of advice and didn’t listen to it. I did popular posts on writing, politics, social media, and corporate doubletalk. And damned if I didn’t create an identity for myself. My friends told me that I shouldn’t use bad words. They said daily blogging was … Continued

How to start a blog post: Can you intrigue me in 50 words?

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I’ve run a little experiment on this blog in the last three months. I’ve attempted to start every post with around 50 words that would draw you in. It’s working. In my view the title and first few sentences of a blog post should: Intrigue the reader. Promise what’s coming, accurately. Incorporate a clever or counterintuitive … Continued

Effective titles and summaries: You had me at ‘Hello.’

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Every email, document, or post you write now competes with hundreds of other items for your reader’s attention. Two strategies will get them to read it: fascinate and summarize. In this post I explain how to balance these two concepts to create titles, subject lines, openers, and tweets that win over readers quickly. (A complete guide organized by … Continued