Without Bullshit: A 7-year retrospective

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On Friday, March 27, 2015, I made my first post on this blog. I recommend starting large tasks on a Friday. It allows you to have the weekend to consider where you are going. I made my next post on Sunday, March 29, and I have posted every weekday since then. Since this blog is … Continued

What did you learn today? And would you blog it?

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After 1,789 blog posts here, I may have learned something about blogging — and about myself. And if I’ve learned something, I’ve also learned that I have to share it. What did you learn today? Imagine for a moment that, like me, you have decided to do a substantive blog post every weekday. What would … Continued

Is it new? If not, don’t bother posting it.

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Whether you’re doing a blog, a podcast, a video series, or a book, it had better include new information. Otherwise, don’t bother. This is, after all, the era of social media. If you like what somebody else wrote or posted, you can easily share it on Twitter or Facebook. Posting stuff that isn’t new is … Continued

How to blog for influence (if you’re not a freak)

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A friend who is a highly effective PR person sent me this note regarding challenges she has with her clients: I wanted to let you know that I’m a daily reader of your blog.  . . .  I have introduced several of my clients and prospective clients to it.  They are learning a lot, especially … Continued

Reflections from five years of “Without Bullshit”

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On March 26, 2015, I launched this blog and my freelance business. In this moment when we’re all looking forward in terror, I’m looking backward and reflecting. Maybe there is something to be learned from my last five years — and if you’ve been suddenly thrust into freelancing, perhaps it can help you. Before I … Continued

Content marketing for freelancers: notes on tone and content

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When you’re a freelancer, leads are your lifeline. Where do they come from? Five years experience at this has taught me that while content marketing works, tone is just as important as content. Back up a bit. I have had six full-time jobs in my pre-freelance career. The first five of them I got through … Continued

Correlation, causation, and confusion: The Backlinko study of 912 million blog posts

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Brian Dean of Backlinko, an SEO maven whose site includes a technique that “almost guarantees that you get high quality links from every piece of content that you publish,” published a study of 912 million blog posts. He says his results include worthwhile insights. I say they support an alternate explanation: nearly all content marketing … Continued

What I learned from blogging every weekday

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I have blogged 500 to 1000 words, every weekday, since March 26, 2015. That spans 387 posts, nearly all of which covered issues of substance. Today, I explain why I do this, how it helps, and what it takes. I did not set out to blog every day. My first post appeared on a Thursday. … Continued