American Airlines makes class warfare easier with 9 clear boarding groups
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American Airlines makes class warfare easier with 9 clear boarding groups

American Airlines announced new names for the groups in its boarding process. This made it much clearer how, if you’re an ordinary non-preferred customer, you’re one step above steerage. The clarity is great: it further weaponizes envy even as it deflect attention from the privileges American is slowly squeezing out of flying. Here’s the email that I (and…

United Airlines spin: awful “Basic Economy” means “more choice”
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United Airlines spin: awful “Basic Economy” means “more choice”

United Airlines announced Basic Economy, a new class of travel that lets you pay less and suffer more. In their press release, it sounds like a win for travelers, but as a frequent traveler, I predict a very different outcome. And it raises a question: where are the limits of a PR person’s job of making…