How Delta and Bank of America justified dumping Shakespeare in the Park

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The Public Theater had a cool idea: stage Shakespeare’s Julius Caesar in modern dress, with Caesar played by a Donald Trump impersonator. (Perhaps you recall that the play includes a bloody assassination.) Now Delta Air Lines and Bank of America have pulled their sponsorships, but their statements dance around their real justifications. While liberals are calling … Continued

Companies with a purpose

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Do your customers know who your company is? Do you? After my critique of Inovalon’s impenetrable “Who We Are” page, I began to wonder about purpose statements. My hypothesis is that companies with powerful, clear, differentiated statements about who they are have more effective employee teamwork and strong brands. Note that I don’t say that the statement causes … Continued