The ROAM test for business books

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There are four questions you really should answer before setting out on a business book journey. They’ll determine everything from your title to your content to your publishing model. I first created the ROAM test for general business writing. It includes four elements: Readers, Objective, Action, and iMpression. If you’re going to work on something … Continued

One tool will make all the difference in your writing: ROAM (infographic)

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The only purpose of business writing is to create a change in the reader. Create the change and you succeed; fail to make the change and you’ve wasted your time. Before you spend hours on a piece of writing, spend 15 minutes on the one tool that will make it most likely to be effective. Learn … Continued

The 4 questions to ask before you write anything: ROAM

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Effective writing creates a change in the reader. Whether you’re writing an email, a blog post, or a strategy document, four elements determine your success: Reader, Objective, Action, and iMpression. I use the (slightly skewed) acronym ROAM to keep all four in mind as I write. Readers: Who is the audience? Before writing anything, visualize your readers. … Continued