The Uber lesson: behave like an asshole and people never forget
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The Uber lesson: behave like an asshole and people never forget

What’s Uber’s future? Consider these three principles: If you frequently and publicly behave like an asshole, people think that’s who you are. If you behave like an asshole with employees, contractors, regulators, competitors, and reporters, then you’ll be seen as an asshole, regardless of how nice you are to customers. It’s very hard to recover…