Assembling the ingredients of your business book

Assembling the ingredients of your business book

ByJosh Bernoff

Business books are made of ideas and frameworks, stories, proof points, argumentation, and advice. That’s what you need to build one. So what does it take to assemble all of that? Let’s examine a 50,000-word book, which is typical these days (somewhat shorter than in past years). A hardback typically has 250 words per page,…

Republican talking points on the obstruction investigation: argumentation or “whataboutism”?

Republican talking points on the obstruction investigation: argumentation or “whataboutism”?

ByJosh Bernoff

According to the Washington Post, FBI special counsel Robert Mueller is investigating Donald Trump for obstruction of justice. The Post’s White House Bureau Chief Philip Rucker tweeted a picture of the Republican National Committee’s talking points to rebut the story. It’s a good case study in the difference between blowing smoke and actual counterarguments. Talking…