Tag: Apple

Apple’s employee letter is less effective because it’s a rambling mess

Continued">

In June, Apple CEO Tim Cook told Apple employees that starting in the fall, they’d need to return to the office on Mondays, Tuesdays, and Thursdays. Many employees signed a rambling and disjointed 1300-word letter of protest. I’ll show how it could be better. The employee plea isn’t effective Consider a ROAM analysis of the … Continued

Can Solid, Tim Berners-Lee’s new project, save the Web? Apple holds the answer.

Continued">

Tim Berners-Lee, the man who created the Web, is frustrated with how giants like Facebook and incompatible apps rule our online experience. His solution is Solid, and open-source project that will allow you to control your own data. Solid is a long shot — unless Apple gets behind it. Berners-Lee described his vision in a blog … Continued

I predicted Apple would die: “Wake up and smell the toast”

Continued">

It was 1996. Gil Amelio had just taken over Apple Computer. My job at Forrester was to predict the future. I was certain that Apple would crater and I said so in print. Steve Jobs had introduced the Lisa and then, the insanely great Macintosh, in 1984. It made a hell of an impact, and … Continued

Analyzing Sen. Warner’s 20 ideas to regulate the internet giants

Continued">

Senator Mark R. Warner’s office wrote a paper with 20 legislative ideas on how to restrain the excesses, abuses, and ill effects of internet giants like Facebook, Twitter, Google, and Apple; Axios got a copy and published it. With problems from fake news to data sharing and bullying, these platforms certainly deserve scrutiny. Of course, … Continued

At Apple, the customer comes third.

Continued">

The most important thing to Apple is the product. After that comes employee efficiency. Customers? They’re in third place. Here’s how I learned that: Yesterday I finally brought my iPhone with its failing battery into the Apple Store in Burlington, Massachusetts. When I showed up, the bright and happy Apple guy in the front of … Continued

What Apple should have said about slowing down iPhones when the batteries wear out

Continued">

After news reports revealed that Apple was slowing down older iPhones with worn-out batteries, the company posted a public message to explain itself. It also offered to replace your battery for $29. This statement is clearer and more transparent than most corporate statements after missteps, but not up to Apple’s usual standards. Apple attempts to … Continued

Apple defends its tax dodges

Continued">

The New York Times, reviewing leaked documents from the law firm Appleby, described how Apple reroutes profits to avoid taxes. Apple’s denial is full of facts but lacks clarity. In Monday’s New York Times article “After a Tax Crackdown, Apple Found a New Shelter for Its Profits,” here’s what we learned: Five months after [Apple … Continued