IBM is using good-looking women to get you interested in their business-to-business services. Are you cool with that? I was reading an article on MSNBC about Donald Trump having an imaginary phone call with the North Koreans when I saw this ad panel at the bottom of it: I was immediately intrigued. Cognitive capabilities in…
This advertisement for “The Palm Beaches” was the back cover of the Boston Globe Magazine on Sunday. It is a sign that we are losing our minds. Please, by all means, seek out great experiences. And it’s fine to post great experiences on social media. But if you are seeking out experiences for the purpose…
My eyes glaze over when I see Black Friday advertising. The louder you shout, the more I shut it out. The commercialism sickens me, and I don’t give a crap about deals. That’s why this flyer made me grin so hard. Take a close look at the copy — it’s worth it. Great…
Pepsi’s launched a poorly thought out, protest-themed commercial starring Kendall Jenner. Actual protesters protested the commercial, and Pepsi withdrew it. But Pepsi’s apology is as mild and clueless as its commercial — and demonstrates how advertisers had better steer clear of political minefields. The ad is set in a diverse street protest clearly based on Black Lives…
American Airlines’ new ad campaign — “The world’s greatest flyers fly American” — gently praises flyers who are civil and generous. After decades of flyer abuse, that’s a lot to ask. I am a 2-million-mile, Platinum-for-life American Airlines frequent flyer. I’ve been a frequent business traveler for 25 years. I have watched the sad decline…
Facebook increasingly defines our ideas about truth and news, so they really ought to work a little harder to block completely fake and misleading advertising. If you aspire to be the safe playground everybody plays at, you don’t leave broken glass lying around — let alone take money from the people who scatter it there. What are…