Tag: advertising

$7 million pays for a lot of annoyance

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It’s a noisy world. There are two ways to be heard. First way: Say something loud. Say it a lot. Shout and scream. Fill people’s inboxes over and over. Create ads that pop up and intrude. Annoy. Second way: Say something interesting. Say it to a few people who trust you. See if they’ll tell … Continued

Could this ad raise men’s vaccination rates?

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An Italian study shows that men testing positive for COVID-19 have three times the likelihood of suffering erectile dysfunction compared to those without a positive test. SCRIPT: 30-SECOND VACCINE SPOT (ED) Interior, casual restaurant. A man, mid-40s, good-looking but not strikingly so, slightly balding, sits at a restaurant table opposite an attractive woman, brunette, several … Continued

Why we should use ads to scare the crap out of vaccine resisters

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Those who are not afraid of COVID-19 are behaving irrationally. It’s time to use emotional and graphic advertising to change their minds about vaccination. It worked for smoking; it will work for COVID. Content warning: today’s post contains graphic and disturbing images. If these scare you more than COVID, please get your priorities straight. We … Continued

Should a patient portal be an ad-free space? Should anything?

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I was surprised to get a promotional message in my doctor’s patient portal, mislabelled as “New Information in Your Chart.” It made me think about marketing, what it is, and where it belongs. Here’s how it looked: I like my doctor and I like my doctor’s practice, which I think is doing excellent work. I’m … Continued

That Andy Warhol Burger King ad was misguided and pathetic

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Perhaps you watched the Super Bowl yesterday. Perhaps, like me, you found the game, the halftime show, and the ads underwhelming. But what the heck was going on with that Andy Warhol ad for Burger King? Go ahead and waste 45 seconds watching it: If you had 45 seconds to put your brand in front … Continued

S4 Capital and Sir Martin Sorrell embrace the vagueness challenge

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Sir Martin Sorrell built WPP into an advertising powerhouse and then left under a cloud of allegations. Now he’s taking over a new venture called S4 Capital. It has something to do with advertising, but you’d never figure out what from the prospectus. Have a look at the cover. While it’s typical for a prospectus to … Continued

Creative agency jargon at J. Walter Thomson

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People leave companies and executives have to write statements. These statements must say everything and nothing at the same time. This is not the place for creativity, but try telling that to J. Walter Thomson. Matt Eastwood, Chief Creative Officer of the agency J. Walter Thomson, is out. They’re not replacing him. This creates a … Continued