Every business leader should read Charlene Li’s “The Disruption Mindset”

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I’ve known Charlene Li a very long time. And I’m convinced that her new book, The Disruption Mindset: Why Some Organizations Transform While Others Fail is her finest accomplishment: a fundamentally important and influential strategy book that’s perfectly suited to today’s biggest business challenge. Disruption is a buzzword. Since Clayton Christensen made it famous with … Continued

Adobe acquires Magento to become “shoppable” — and maximally buzzword-compliant

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Adobe announced yesterday that it would acquire commerce platform Magento for $1.68 billion. It’s clear that an army of lawyers and PR people spent days crafting the 1001-word announcement, with is laden with highly refined, state-of-the-art tech-vendor bullshit. So let’s take the announcement apart. I’ll highlight jargon in bold and┬ámeaningless weasel words in italic, and … Continued

Adobe video embraces marketing without buzzwords

Adobe’s latest video taps into how we all feel about marketing jargon. My question is . . . is Adobe really who you think of as a jargon buster in marketing technology? Or are they part of the problem? Thanks to Steve Woodruff for the tip.