This advertisement for “The Palm Beaches” was the back cover of the Boston Globe Magazine on Sunday. It is a sign that we are losing our minds.
Please, by all means, seek out great experiences. And it’s fine to post great experiences on social media. But if you are seeking out experiences for the purpose of posting them on your feed, instead of actually experiencing them, you’ve missed the point. If this headline appeals to you, seek professional help.
If you like your legs, by all means, show them off. And using sex in ads is as old and traditional as lying in politics. But reducing the main human in your ad to a pair of photoshopped thighs and calves is a bit much.
The copy tells me that Palm Beach is the official sponsor of luxury. But the ad tells that Palm Beach is for vain, shallow people.
If you live in Palm Beach County and this is true, please explain.
Who’s paying for this? You are.
According to www.thepalmbeaches.com (why is there only a hashtag, not a URL, on this ad?), tourism generates $42 million annual in bed-tax revenue on Palm Beach County lodging sales of $623 million. “Discover the Palm Beaches” spends a portion of that money. Its management is listed below:
Joe Cardenas, CEO – Aquaco
Patrick Franklin, President & CEO – Urban League of Palm Beach County
Rita Craig, President – Top Tier Leadership
Troy McLellan, President/CEO – Boca Raton Chamber of Commerce
Michael King, Chief Operating Officer – Eau Palm Beach Resort
Jorge Pesquera, President/CEO – Discover The Palm Beaches
If you visit Palm Beach, your bed tax is paying for this ad. If you live or work there, tell one of these people they’re spending their tourism dollars to reduce you to a shallow cliche. (The full board is here.)