How to brainstorm the future

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Every strategy book I’ve ever written includes a final chapter about the future. Here’s how I do the brainstorms that turn into those chapters — and how you can run your own brainstorms about the future, whether you’re writing a book or just planning for scenarios. The objective of a brainstorm like this is to … Continued

The link between entrepreneurship and pre-existing conditions

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The arguments about health care policy aren’t just arguments about health care economics. They’re actually about American support for innovation. Let’s lay it out. First, entrepreneurship. According to a study by Pierre Azoulay and three other authors in the Harvard Business Review, the average age of a successful startup founder is 45. Here’s some of … Continued

The perfect length for promotional video and other delusions from CONCURED

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According to CONCURED, an artificial intelligence platform, the perfect length for promotional video is 3 minutes and 54 seconds. This may be the silliest “fact” I’ve read this month. CONCURED, which calls itself “The world’s first AI-powered Content Strategy Platform,” issued a press release about its new insights. Here’s the whole thing: Artificial Intelligence Names … Continued

Which is more important, integrity or friendship?

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As I watch people endorsing their friends’ books that they haven’t read, I keep getting reminded of a question that is nagging at the back of my mind. Which is more important, integrity or friendship? If you are an analytical thinker or hope to be a thought leader, this is not an idle question. An … Continued

9 reasons why thought leaders must embrace their competitors

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It’s a nasty, noisy world out there. It’s easy for your own ideas to get lost in the cacophony. I’m here to tell you what you don’t want to hear: make friends with your competitors, quote them, and give them credit for their great ideas. I came to this realization after collaborating with people who … Continued

Will I see you at CM World Cleveland or INBOUND 2018 Boston?

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This is a busy week of speaking for me, with two speeches about Truth and Influence. I’ll show you how to think clearly and promote your ideas without losing your integrity. If you’re in Cleveland at Content Marketing World, see me at 10:15 am tomorrow, Wednesday 5 September. The topic is “How to Think Like … Continued

The Milo Yiannopoulos whine is the endpoint of a troll’s lifecycle

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Milo Yiannopolous is a provocateur. A British national stirring up American politics, a gay icon of the alt-right, he takes hateful positions on race and politics that have earned him wrath and protests wherever he appears. He advocated for sex with 13-year-olds. He cheered on Gamergate’s harassment of women. As a result, now, his life … Continued

Why does everyone admire John McCain? Because he was a leader who knew how to argue.

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I have been struck by the overwhelmingly positive and admiring comments about John McCain from people at all points on the political spectrum, including not just Republicans but the likes of Bernie Sanders, Bill and Hillary Clinton, and Barack Obama.There’s a lesson here in leadership for today’s politicians, on how to argue on principle. You … Continued