How to talk to a reporter and get quoted

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If you’re an expert, reporters may call you — especially if your opinions on a topic rank on Google. What a great opportunity to spread your knowledge and reputation! Don’t blow it. Today, I drafted an op-ed for the Boston Globe with a hook in today’s news. I emailed three authors whose opinions I knew … Continued

Not an expert

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I know a lot about a lot of topics — I’ve spent hundreds of hours on these topics. And yet, I wouldn’t call myself an expert. And the reason for that is the reason you should be skeptical of experts you see online or on TV. Take artificial intelligence. I ghost wrote a book on … Continued

How to make bold predictions in a terrifying time

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The world is changing rapidly before our eyes. If you advise decision-makers, they crave your leadership right now. But it’s a terrifying moment — you can’t just charge blithely ahead, fast forwarding past a crisis that has affected all of us. Whether you call yourself an analyst, a thought leader, a public speaker, or an … Continued

The 2 questions every business author must answer

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If you want to write a book, ask these two questions before you start — and every day as you work on it. How will my reader see the world differently? What are they going to do about it? If your book is not going to help your reader to see the world differently, why … Continued

Beyond meaningless platitudes

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Experts build their business on an idea. If the idea is a platitude, they don’t deserve respect — and they won’t get clients. I am so sick of the aspiring thought leaders on social media sharing platitudes and imagining they are insights. “You must put the customer first.” Oh, now I see. I was putting … Continued

How smart people make a decision

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There’s a misconception that the purpose of experts is to tell you what to do. That’s not right. What they do is help you think. Imagine that you are a person making a momentous decision. You could be the CEO of a large company pondering an acquisition, a consumer deciding whether or not to buy … Continued

Words of wisdom for the Asimov centenary

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Isaac Asimov turned 100 years old yesterday. It’s a shame he didn’t live to see it, because we could use a man like him right now. My admiration for Asimov started when I was very young. I read everything of his that I could get my hands on, since his highly accessible writing made it … Continued

Why making health care decisions is like being a CEO

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I’ve advised CEOs. I’ve stood by the bedside of loved ones and helped make health care decisions. In a lot of ways, it feels like the same thing. In both situations: The decisions are important and have long-lasting consequences. People must often make decisions when they are tired. Competing experts offer conflicting advice. It’s hard … Continued