In which I scoff at influencers

Continued">

In the New York Times, Kevin Roose writes “Don’t Scoff at Influencers. They’re Taking Over the World.” Sorry, dude. I’m scoffing. Bigtime. Here’s some of what Roose wrote: [T]he teenagers and 20-somethings who have mastered these platforms [like TikTok] — and who are often dismissed as shallow, preening narcissists by adults who don’t know any … Continued

Strategy vs. tactics

Continued">

Strategy generates better, cheaper, more permanent solutions. But it does require thinking a bit . . . I had a problem. There were raccoons in my ceiling. Next to my basement there is an unheated, unfinished space with a dirt floor. They burrowed into this space, squeezed into the ceiling above it, and then migrated … Continued

How to speak truth to power

Continued">

I made a career out of telling important people things they might not want to hear. In my time as a technology analyst I spoke with CEOs, presidents, founders, and management teams at ABC, Best Buy, Cablevision, Charles Schwab, Cisco, Clear Channel, Comcast, Conde Nast, Cox, Discovery, EMI, HBO, Haier, Hearst, Home Depot, Intuit, Lifetime, … Continued

Frameworks matter: Why it’s not enough to be an expert

Continued">

Some people appear to know everything about a topic area. They’re respected, but they rarely get to be leaders. Other knowledgeable people have enormous influence. What’s the difference? Frameworks. Thinking frameworks. As you learn about a given area, you accumulate knowledge and fit it together in your mind. Eventually, given enough sustained study, you gather … Continued

Grumpy Cat, influencer, is dead

Continued">

So, Grumpy Cat is dead at age 7. Of a urinary infection. Of course. The New York Times ran her obituary today. (Did you even know that Grump Cat was female?) She was the second cat whose obituary ran in the Times. There will never again be an “influencer” as pure as Grumpy Cat. Grumpy … Continued

In praise of ignorance and being wrong

Continued">

What comes before learning? In 1995, I was out of work and interviewing for a job as an analyst at a research company. As they described the job to me, I became very excited. My job was going to be to identify important questions for business clients where the answer was not yet known. Like … Continued

Famous or useful?

Continued">

If you’re famous you don’t have to be useful. A while ago, I had an assignment to present to a small group: the CMOs of a massive media company. Since this company had a dozen major media brands, there were about twelve people in the room. They had tapped me after having me speak to … Continued