Strategy vs. tactics

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Strategy generates better, cheaper, more permanent solutions. But it does require thinking a bit . . . I had a problem. There were raccoons in my ceiling. Next to my basement there is an unheated, unfinished space with a dirt floor. They burrowed into this space, squeezed into the ceiling above it, and then migrated … Continued

Offering medical advice

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Within each set of parentheses below, choose one option. “I was sorry to hear about (your/your wife’s/your husband’s/your child’s/your father’s/your mother’s) medical situation. “(Addiction/Allergies/Anxiety/Autism/Cancer/Chronic back pain/Constipation/Depression/Erectile dysfunction/Grief/Lice/Lyme Disease/Struggles with weight loss) can be so unpleasant and difficult to deal with. “I know how you feel. (I/my wife/my husband/my mother/my father/my brother/my sister/my child/my friend/my wife’s … Continued

Social media, class of ’07

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We all belong to an insiders’ club. What’s yours? By 2007, Charlene Li and I had gotten the approval from Forrester to write the book that become Groundswell. She was already well-known as the top analyst covering the use of social media for business. With her help, I studied and became knowledgeable about that as … Continued

Idleness

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Let’s talk about idleness. Is it good or bad? Someone who’s never had a job does nothing but write in notebooks all day. Someone who inherited his father’s money does nothing but travel the world. Which is good and which is bad? A woman becomes a celebrated public speaker and spends 48 weeks a year … Continued

Return on warmth

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This post is about solo practitioners, loneliness, generosity, warmth, and what you should say to the people you work with. I worked in organizations for 40 years. I was always surrounded by people. We shared so much time together that we got to know and care about each other. I spent half of that at … Continued

Hey, NBC, no one wants “Shoppable TV”

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Part of my job is to save you from making the same mistakes I made. In this case, that’s believing that anyone wants to shop by clicking on what they see on their TV set, as NBC is hoping they will. My interactive TV predictions I was the Forrester analyst focused on television technology for … Continued

How do I know that I am here?

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How do I know that I am here? Is my existence so uncertain? Is must be in the echoes on the Web, the comments on the blog, the likes and loves, the hahas that say, “Yes, we hear you, so you must exist.” Is my existence in the follower count? Is it measured in page-views? … Continued

Things that make you go “Hmm,” April 5, 2019 🤔

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They used to tell us that politics would be better if more people got involved. Now, with Facebook and Twitter, nearly everybody is talking politics. Better? 🤔 Motivational speakers spend most of their lives on airplanes and in hotel rooms. Is that the life you aspire to? 🤔 Thank the Lord for social media sharing. … Continued