My debut as a horror writer

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Tomorrow you will get to read my first ever horror story — and it’s a paid gig. Here’s how that happened and why it probably was inevitable. My ghostwriting agency, Gotham Ghostwriters, regularly sends out emails with specific ghostwriting needs. I’m very selective about which ones I pitch, because my value is in writing tech-focused … Continued

Why I write

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In six decades on earth, I’ve learned that these things are worth doing. Learning. Because knowing a thing you didn’t know before is a joy in itself. This is as essential to me as it was when I was small — it keeps me going. Teaching. Because that is how you can bring the joy … Continued

When I was the whistleblower

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What does it feel like to file a complaint that something’s just not right and watch the process unfold? What’s happening right now in DC is unprecedented, and the stakes and risks for the person who filed the whistleblower complaint are very high. The person who reported on Trump’s activities in the call with Ukraine … Continued

How to help the Bahamas after Dorian

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After Hurricane Dorian reached 200-mile-per-hour winds, it basically stopped on top of two islands in the Bahamas and pounded them for 24 hours. Five people are dead, and they’re going to find more. Here’s how it looks. Grand Bahama Island, one of the two devastated islands, is 55 miles from the coast of Florida. The … Continued

Strategy vs. tactics

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Strategy generates better, cheaper, more permanent solutions. But it does require thinking a bit . . . I had a problem. There were raccoons in my ceiling. Next to my basement there is an unheated, unfinished space with a dirt floor. They burrowed into this space, squeezed into the ceiling above it, and then migrated … Continued

Offering medical advice

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Within each set of parentheses below, choose one option. “I was sorry to hear about (your/your wife’s/your husband’s/your child’s/your father’s/your mother’s) medical situation. “(Addiction/Allergies/Anxiety/Autism/Cancer/Chronic back pain/Constipation/Depression/Erectile dysfunction/Grief/Lice/Lyme Disease/Struggles with weight loss) can be so unpleasant and difficult to deal with. “I know how you feel. (I/my wife/my husband/my mother/my father/my brother/my sister/my child/my friend/my wife’s … Continued

Social media, class of ’07

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We all belong to an insiders’ club. What’s yours? By 2007, Charlene Li and I had gotten the approval from Forrester to write the book that become Groundswell. She was already well-known as the top analyst covering the use of social media for business. With her help, I studied and became knowledgeable about that as … Continued

Idleness

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Let’s talk about idleness. Is it good or bad? Someone who’s never had a job does nothing but write in notebooks all day. Someone who inherited his father’s money does nothing but travel the world. Which is good and which is bad? A woman becomes a celebrated public speaker and spends 48 weeks a year … Continued