Never send a generic invitation

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An interview is a significant time investment. If it’s not personal, it’s useless. How would you respond to this pitch? Subject: Invitation @ Interview Series Hi Josh, My name is Olga and I’m the Project Marketing Manager at Brief. Apple has featured us as [Apps We Love] in 2018 and 2019. We’ve been working on … Continued

Hey, @jack, here’s how tweet editing should work

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Twitter’s VP of Research and Design Dantley Davis tweeted a list of new features coming to Twitter. Here’s the list: Where’s tweet editing on this list? These are minor tweaks that will mostly affect heavy users and celebrities. Everyone who has ever made an error while tweeting — that is, everyone who uses Twitter — … Continued

The rebranding: FACEBOOK or Zuckerbook?

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The parent company of Facebook is now FACEBOOK. As rebranding goes, that sucks. I have some better suggestions. “Today, we’re updating our company branding to be clearer about the products that come from Facebook. We’re introducing a new company logo and further distinguishing the Facebook company from the Facebook app, which will keep its own … Continued

How should the president tweet?

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Sunday’s New York Times included a fascinating print and interactive section on the president’s Twitter Feed. However you feel about this president, you must agree that his tweets have been an effective if incendiary communications tool. The next president will use Twitter, but how? Based on observing not just Trump but other politicians and authority … Continued

Facebook ads are targeted lies. Should it ban political ads as Twitter did?

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Twitter CEO Jack Dorsey just banned all political and issue advertising. Facebook currently accepts all political ads, even if they include false content. But rather than blindly follow Twitter’s lead, I think Facebook has to think a little harder. The current situation regarding Facebook advertising for candidates is unacceptable. Mark Zuckerberg says it’s a free-speech … Continued

The New York Times colludes with Mark Zuckerberg on shameless op-ed

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Sunday’s New York Times featured an op-ed by Facebook CEO Mark Zuckerberg, titled “Facebook Can Help the News Business.” It’s an outrageous ad masquerading as content — and demonstrates Zuckerberg’s arrogant attitude towards how Facebook has decimated the news business. Why is the New York Times publishing a product announcement as editorial content? The purpose … Continued

How not to improve your company’s Net Promoter Score

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HBR published an article called “How to Improve Your Company’s Net Promoter Score.” What a misguided goal! About the quest to improve NPS A little background here. Bain fellow Fred Reichheld invented Net Promoter Score (NPS) decades ago. In NPS, you ask your customers, “How likely is it that you would recommend this product or … Continued

The 5-step fast edit

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You have a piece to edit and limited time to work on it — and the piece is a mess. How can you fix it quickly? While every author has their own idiosyncrasies, some problems are common, easily fixed, and make a dramatic difference in readability. Here are the five quick steps to make writing … Continued