Category: Media

The Twitter endgame

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We’re not paying enough attention to the financing of Elon Musk’s Twitter purchase. It explains why he’s flailing now, and points to a shocking future for the social network. Where did Musk get the money to buy Twitter, and why does it matter? Of the $44 billion it took to buy Twitter, about $24 billion … Continued

Why Elon Musk can’t control Twitter

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The hardest insight for anyone working in or through social media is this: No matter what you think you own or control, you are not in charge. The participants are. And they will do whatever they want, in spite of (and sometimes because of) any efforts you make to channel, guide, or block them. I … Continued

Mark Zuckerberg’s Meta layoff message was pretty good

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I skewered the email Elon Musk sent as he laid off half of Twitter. Now Mark Zuckerberg has dumped 11,000 Meta employees, 13% of the workforce. Zuck did it right, including clarity about options for laid off employees and taking responsibility for making an error. To be clear, Meta’s management made a serious error in … Continued

Here’s what’s sad about the place Twitter is becoming

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Elon Musk’s new Twitter will be completely different because of the changes he’s made in who is verified. Here’s what happened, and what it will feel like: How this will change Twitter Currently, the Twitter algorithm prioritizes tweets from those you follow, especially tweets that get a lot of interaction, such as likes and retweets. … Continued

Elon Musk is a genius. Is that enough to save Twitter?

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There are two basic takes on what Elon Musk is doing at Twitter: either’s he’s trashing the whole thing, or he’s a strategic genius with a plan so far-reaching that we mortals can’t see it yet. I’ll explain why, even if he is a genius, Twitter won’t be the mechanism for realizing his genius. The … Continued

What kind of neighborhood will Elon Musk’s Twitter become?

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Elon Musk’s purchase of Twitter closed last night, and he sacked four executives including the CEO. What might Twitter be like if Musk lays off 75% of the staff, as The Washington Post reports he plans to do? Consider Twitter as a neighborhood Here’s an analogy for you. Let’s assume that you live in a … Continued

Ye will do nothing for Parler

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Ye (the rapper, formerly called Kanye West) is buying Parler, the conservative social network. I know, it sounds like a hoax, but it’s true. With Elon Musk acquiring Twitter, you have to ask, are these moves going to help the social networks? Will Ye help Parler No. Ye has no demonstrated business acumen or strategic … Continued

The difference between fair use and a copyright violation

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Copyright law is vague on the concept of fair use. Basically, you can use a little bit of somebody else’s content for free, but not too much. The legal test is very vague. To simplify it for you, here’s a rule of thumb. Fair use is when I use your content. A copyright violation is … Continued