It’s time to ban all political ad targeting . . . everywhere

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Google will stop targeting political ads based on behavior. That’s a start. I call on every platform to end all targeted political ads (except by geography) — and for Congress to make this the law. Here’s what happened with political ads so far in 2019: Twitter banned all political ads. Google just announced that for … Continued

Note to FedEx: schoolyard taunts are a poor PR strategy

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On Sunday, the New York Times published a critique of the way that the shipper FedEx cut its federal tax bill to zero. Rather than defending itself, FedEx lashed out at the finances of the Times. While such tactics may be working for politicians, they’re no way for a public company to behave. Here’s the … Continued

Should you trademark a hashtag?

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Hashtags are great, but you don’t control them — anyone can post on them. So why not apply trademark protection? Because control and enthusiasm are inverses — the more you seek one, the less of the other you get. At one of its recent events, the Massachusetts Biotech Council was tweeting with its trademarked hashtag … Continued

Never send a generic invitation

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An interview is a significant time investment. If it’s not personal, it’s useless. How would you respond to this pitch? Subject: Invitation @ Interview Series Hi Josh, My name is Olga and I’m the Project Marketing Manager at Brief. Apple has featured us as [Apps We Love] in 2018 and 2019. We’ve been working on … Continued

Hey, @jack, here’s how tweet editing should work

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Twitter’s VP of Research and Design Dantley Davis tweeted a list of new features coming to Twitter. Here’s the list: Where’s tweet editing on this list? These are minor tweaks that will mostly affect heavy users and celebrities. Everyone who has ever made an error while tweeting — that is, everyone who uses Twitter — … Continued

The rebranding: FACEBOOK or Zuckerbook?

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The parent company of Facebook is now FACEBOOK. As rebranding goes, that sucks. I have some better suggestions. “Today, we’re updating our company branding to be clearer about the products that come from Facebook. We’re introducing a new company logo and further distinguishing the Facebook company from the Facebook app, which will keep its own … Continued

How should the president tweet?

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Sunday’s New York Times included a fascinating print and interactive section on the president’s Twitter Feed. However you feel about this president, you must agree that his tweets have been an effective if incendiary communications tool. The next president will use Twitter, but how? Based on observing not just Trump but other politicians and authority … Continued