CBS shows Mark Zuckerberg is a human. Does that matter?

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CBS This Morning did a profile taking viewers inside the home of Mark Zuckerberg and his wife Priscilla Chan. It was a big wet smooch. Will this help Zuckerberg and Facebook? Sure. Now we know that rather than being a robot with an evil product, he’s a human. Every CEO has an image, and tech … Continued

Baby Yoda GIFs must live

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via GIPHY Did Disney insist on taking down GIFs of Baby Yoda? It looks that way. If so, it’s the stupidest move ever. Baby Yoda (or at the very least, a baby that looks just like him) is a character in The Mandalorian, the new Star Wars series on Disney+. And he’s popular, because he’s … Continued

It’s time to ban all political ad targeting . . . everywhere

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Google will stop targeting political ads based on behavior. That’s a start. I call on every platform to end all targeted political ads (except by geography) — and for Congress to make this the law. Here’s what happened with political ads so far in 2019: Twitter banned all political ads. Google just announced that for … Continued

Note to FedEx: schoolyard taunts are a poor PR strategy

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On Sunday, the New York Times published a critique of the way that the shipper FedEx cut its federal tax bill to zero. Rather than defending itself, FedEx lashed out at the finances of the Times. While such tactics may be working for politicians, they’re no way for a public company to behave. Here’s the … Continued

Should you trademark a hashtag?

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Hashtags are great, but you don’t control them — anyone can post on them. So why not apply trademark protection? Because control and enthusiasm are inverses — the more you seek one, the less of the other you get. At one of its recent events, the Massachusetts Biotech Council was tweeting with its trademarked hashtag … Continued

Never send a generic invitation

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An interview is a significant time investment. If it’s not personal, it’s useless. How would you respond to this pitch? Subject: Invitation @ Interview Series Hi Josh, My name is Olga and I’m the Project Marketing Manager at Brief. Apple has featured us as [Apps We Love] in 2018 and 2019. We’ve been working on … Continued

Hey, @jack, here’s how tweet editing should work

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Twitter’s VP of Research and Design Dantley Davis tweeted a list of new features coming to Twitter. Here’s the list: Where’s tweet editing on this list? These are minor tweaks that will mostly affect heavy users and celebrities. Everyone who has ever made an error while tweeting — that is, everyone who uses Twitter — … Continued