5 tips on asking someone to be a reference for you

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As a freelancer, I occasionally need people to act as a reference for me. This is not a request I make lightly. Here’s how I maximize the chances of success. 1 Provide three solid references If you want to work with me, I will provide three solid references. Each will get back to you quickly; … Continued

Could this ad raise men’s vaccination rates?

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An Italian study shows that men testing positive for COVID-19 have three times the likelihood of suffering erectile dysfunction compared to those without a positive test. SCRIPT: 30-SECOND VACCINE SPOT (ED) Interior, casual restaurant. A man, mid-40s, good-looking but not strikingly so, slightly balding, sits at a restaurant table opposite an attractive woman, brunette, several … Continued

Employees, systems, and Net Promoter

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Customer experience surveys shouldn’t give me a choice between whacking hard-working staff and approving corrupt and busted systems. Let me tell you what’s wrong with your systems, not your people. It’s nearly always the systems that are at fault for problems If there’s one thing I learned from the brilliant Harley Manning and Kerry Bodine, … Continued

Why we should use ads to scare the crap out of vaccine resisters

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Those who are not afraid of COVID-19 are behaving irrationally. It’s time to use emotional and graphic advertising to change their minds about vaccination. It worked for smoking; it will work for COVID. Content warning: today’s post contains graphic and disturbing images. If these scare you more than COVID, please get your priorities straight. We … Continued

A.I. real estate descriptions

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We trained an artificial intelligence program on 11,216 descriptions written by realtors to sell homes. Then we asked it to generate a few of its own. Results below: This 1803 farm house includes a rustic hand pump. Secluded location at cul-de-sac in dead-end unpaved gravel-and-glass-shard road. 5 BR, 1 ⅘ bathrooms in a colonial ranch-style … Continued

The real reason for the frenzy in the real estate market

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US home prices increased 24% year-over-year in May, the highest increase in more than 20 years. The market is in a frenzy, with some home buyers bidding six figures over asking prices and sellers selling many homes within a week of their hitting the market. What’s really going on? It’s not like the last housing … Continued