How to lose a sale successfully

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When you pitch business, what do you do when you lose? I make sure that every sale I lose is a win. This question came up again this week when a lead — a guy who heard about me on a podcast — contacted me about improving some prominently placed copy on his Web site. … Continued

Venezuela’s 1 million percent inflation and other realities of exponential growth

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Venezuela’s financial implosion is devastating. People are starving. The government is printing money to cover budget gaps. And the IMF estimates that inflation will top 1 million percent. But what would it take to get 1 million percent inflation? Before reading on, take this poll. (If you know the formulas for compounding, please don’t use … Continued

The new owner of Dictionary.com and Thesaurus.com abuses a thesaurus

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Rock Holdings, parent company of Quicken Loans, has acquired Dictionary.com and Thesaurus.com. The resulting press release is a perfect example of how an idiot uses a thesaurus. I know this press release was supposed to be funny. Funny is different in a press release. I salute that. And it worked:¬†Google News shows 7,570 articles about … Continued

Somebody else’s book party

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I am one of the most egocentric people you ever met, because I am so talented. (Modest, not so much.) It’s always been this way. So how did it feel to participate in a somebody else’s party for a book I helped write? More than a year ago, Dave Frankland and Nick Worth asked for … Continued

The perfect length for promotional video and other delusions from CONCURED

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According to CONCURED, an artificial intelligence platform, the perfect length for promotional video is 3 minutes and 54 seconds. This may be the silliest “fact” I’ve read this month. CONCURED, which calls itself “The world’s first AI-powered Content Strategy Platform,” issued a press release about its new insights. Here’s the whole thing: Artificial Intelligence Names … Continued

You need Jay Baer’s “Talk Triggers” to make your business spread and grow

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There’s this book called Talk Triggers by Jay Baer and Daniel Lemin. It has alpacas on the cover. And you should buy it, because it’s really useful. If you’re in an agency, or in marketing, you’ve probably heard clients say “We want to create something viral.” It’s practically a meme. And it’s insipid. You cannot … Continued