Why we should use ads to scare the crap out of vaccine resisters

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Those who are not afraid of COVID-19 are behaving irrationally. It’s time to use emotional and graphic advertising to change their minds about vaccination. It worked for smoking; it will work for COVID. Content warning: today’s post contains graphic and disturbing images. If these scare you more than COVID, please get your priorities straight. We … Continued

A.I. real estate descriptions

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We trained an artificial intelligence program on 11,216 descriptions written by realtors to sell homes. Then we asked it to generate a few of its own. Results below: This 1803 farm house includes a rustic hand pump. Secluded location at cul-de-sac in dead-end unpaved gravel-and-glass-shard road. 5 BR, 1 ⅘ bathrooms in a colonial ranch-style … Continued

The real reason for the frenzy in the real estate market

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US home prices increased 24% year-over-year in May, the highest increase in more than 20 years. The market is in a frenzy, with some home buyers bidding six figures over asking prices and sellers selling many homes within a week of their hitting the market. What’s really going on? It’s not like the last housing … Continued

Online advertising is the fulcrum

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Online advertising — and what happens next with it — will determine the future of just about everything. In 1995, I made the audacious prediction that online ads, a market I estimated at no more than $10 million, would grow to $2 billion by 2000. People were skeptical. And sure enough, I was wrong. I … Continued

What’s wrong with online advertising?

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I’m planning a major piece on the problems with online advertising. And I want to hear from you. It feels to me like we’ve driven the digital world into a ditch. I don’t mind advertising that’s helping keep content free, or cheap. But I can’t figure out how these ads are supposed to be actually … Continued

New Red Sox uniforms. The horror. The horror!

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On my Facebook profile, under “religion,” it says “Red Sox fan.” So I cannot remain silent about the special set of uniforms that the Boston Red Sox and Nike unveiled for the team to wear on April 17-18. Here’s how they look. I apologize if this photo has made you come close to losing your … Continued

Should brands like Amazon attack their enemies on social media?

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It’s a truism in social media circles: brands should be more human. Of course, humans have a full range of emotions — they can be angry, not just nice or funny. Do we really want angry brands? Brands like Amazon that attack people on social media are going to find out they’re making a mistake. … Continued