Papa John’s finds out the problem with blaming the NFL for its poor sales

On Papa John’s most recent earnings call, its CEO and founder John H. Schnatter blamed poor results in part on controversies surrounding the NFL, which the restaurant chain sponsors. Stepping into the middle of a political controversy was a mistake. So was clumsily trying to walk it back on Twitter. What Papa John’s said on … Continued

EA’s mistake on Reddit: Defending how it manipulates gamers

Game company EA is about to release Star Wars Battlefront II, but you won’t get to play Luke Skywalker or Darth Vader right away. On Reddit, the company defended of its policy to require payment or many hours of gameplay to unlock those characters. Reddit users responded to the EA statement with a record number of … Continued

Can Forrester empower consumers with its Tap app?

Forrester Research, my former employer, has released a consumer app called “Tap.” The essence is simple: tell the world what businesses are doing wrong, and they’ll listen and fix it. It’s a crowded app world out there, but if this one catches on, it could make a difference. The world is filled with ratings and … Continued

Join me for smartass news improv this afternoon on Facebook live

Kathy Klotz-Guest and I will be sharing a Facebook Live video session today at 2PM Pacific, 5PM Eastern. You can sign up for it here. What will happen? Here’s what we know so far . . . Kathy is not only a marketing expert, but a professional improv performer. That is her in the picture. … Continued

STAT News reveals why biotech speaks fluent bullshit

In “The Biotech Devil’s Dictionary: Your Guide to the inanities of industry jargon,” Damian Garde of STAT News lists 16 bullshit terms that are common in biotech news and coverage. Why do they exist? To make the ordinary sound special. Here are part of his excellent list, with my own translations: 2.0 (adj.): A largely meaningless … Continued

Air France aims its new airline, Joon, at credulous millennials

Air France announced a new subsidiary targeting millennials, Joon. It apparently believes that millennials will select an airline based on branding and style, unlike everyone else who buys on price, convenience, and a reduced chance of being assaulted. The resulting announcement is as airy as a fresh-baked Parisian croissant. The Joon announcement is breathless My … Continued