Newsjacking and other fruitful sources of content marketing ideas

“What am I going to write about?” That’s the content marketer’s constant challenge. In fact, the number of sources is endless. You just have to have the right mindset. Let’s remember what content marketing is. While there are any number of definitions out there, I think of it very simply: Content marketing is sharing something … Continued

Trump’s lawyer Ty Cobb treats the Russia investigation as a comic book

President Trump thinks the Russia investigation is pointless. If you have any doubt, look at the statements of his lawyer, Ty Cobb. No, not the content — the font. After Lt. General Michael Flynn pled guilty and became a cooperating witness, Trump’s lawyer Ty Cobb released this statement: Today, Michael Flynn, a former National Security … Continued

SoFi delivers my favorite Black Friday advertisement ever

My eyes glaze over when I see Black Friday advertising. The louder you shout, the more I shut it out. The commercialism sickens me, and I don’t give a crap about deals. That’s why this flyer made me grin so hard. Take a close look at the copy — it’s worth it.     Great … Continued

EA’s mistake on Reddit: Defending how it manipulates gamers

Game company EA is about to release Star Wars Battlefront II,┬ábut you won’t get to play Luke Skywalker or Darth Vader right away. On Reddit, the company defended of its policy to require payment or many hours of gameplay to unlock those characters. Reddit users responded to the EA statement with a record number of … Continued

Can Forrester empower consumers with its Tap app?

Forrester Research, my former employer, has released a consumer app called “Tap.” The essence is simple: tell the world what businesses are doing wrong, and they’ll listen and fix it. It’s a crowded app world out there, but if this one catches on, it could make a difference. The world is filled with ratings and … Continued