Online advertising is the fulcrum

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Online advertising — and what happens next with it — will determine the future of just about everything. In 1995, I made the audacious prediction that online ads, a market I estimated at no more than $10 million, would grow to $2 billion by 2000. People were skeptical. And sure enough, I was wrong. I … Continued

What’s wrong with online advertising?

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I’m planning a major piece on the problems with online advertising. And I want to hear from you. It feels to me like we’ve driven the digital world into a ditch. I don’t mind advertising that’s helping keep content free, or cheap. But I can’t figure out how these ads are supposed to be actually … Continued

New Red Sox uniforms. The horror. The horror!

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On my Facebook profile, under “religion,” it says “Red Sox fan.” So I cannot remain silent about the special set of uniforms that the Boston Red Sox and Nike unveiled for the team to wear on April 17-18. Here’s how they look. I apologize if this photo has made you come close to losing your … Continued

Should brands like Amazon attack their enemies on social media?

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It’s a truism in social media circles: brands should be more human. Of course, humans have a full range of emotions — they can be angry, not just nice or funny. Do we really want angry brands? Brands like Amazon that attack people on social media are going to find out they’re making a mistake. … Continued

Voltswagen? How the April fools at VW failed at pranking.

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Volkswagen posted, then withdrew, a press release about renaming the company as “Voltswagen” to reflect a commitment to electric cars. Apparently it was an April Fools joke — and very poorly executed at that. Here’s the timeline of how it went down: Monday, 29 March: Press release about the rebranding “accidentally” posted on VW Website, … Continued

Why the puck are you using that hackneyed quotation?

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“I skate to where the puck is going to be, not where it has been.” Wayne Gretzky “Do you really think we haven’t heard this a thousand times? Uggh.” Weary readers For the second time in the last year, I was editing a business book that cited this overused, stale, moth-eaten, clichéd Gretzky quote. In … Continued

“You really should charge for this,” said the tech bro

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So, I’m lined up to do a consultation with this guy from Silicon Valley. He’s very well connected there, so he tells me. This is a pretty typical session for me — a 30-minute discussion of needs and publishing alternatives with an aspiring author. I typically do three of these a week. And they’re free … Continued