The new owner of Dictionary.com and Thesaurus.com abuses a thesaurus

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Rock Holdings, parent company of Quicken Loans, has acquired Dictionary.com and Thesaurus.com. The resulting press release is a perfect example of how an idiot uses a thesaurus. I know this press release was supposed to be funny. Funny is different in a press release. I salute that. And it worked:¬†Google News shows 7,570 articles about … Continued

Somebody else’s book party

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I am one of the most egocentric people you ever met, because I am so talented. (Modest, not so much.) It’s always been this way. So how did it feel to participate in a somebody else’s party for a book I helped write? More than a year ago, Dave Frankland and Nick Worth asked for … Continued

The perfect length for promotional video and other delusions from CONCURED

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According to CONCURED, an artificial intelligence platform, the perfect length for promotional video is 3 minutes and 54 seconds. This may be the silliest “fact” I’ve read this month. CONCURED, which calls itself “The world’s first AI-powered Content Strategy Platform,” issued a press release about its new insights. Here’s the whole thing: Artificial Intelligence Names … Continued

You need Jay Baer’s “Talk Triggers” to make your business spread and grow

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There’s this book called Talk Triggers by Jay Baer and Daniel Lemin. It has alpacas on the cover. And you should buy it, because it’s really useful. If you’re in an agency, or in marketing, you’ve probably heard clients say “We want to create something viral.” It’s practically a meme. And it’s insipid. You cannot … Continued

10 ways to make your corporate description (boilerplate) less dreadful

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It’s there. At the bottom of your press releases, on the “Who we are” section of your website, at the end of your whitepapers. It’s the “boilerplate” description of your company. And it’s terrible. You’ve got 50 to 60 words to tell the world who you are, but if you’re like most companies, what you’re … Continued

Why getting stuck is part of coming up with great titles and taglines

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I help people with book titles and taglines. It’s not a linear process, and progress is impossible to measure. That’s a feature, not a bug. I had this insight recently when working with a client on a tagline for his business, along with some other language. (A tagline is a short description of what you … Continued