8 rules for closing business quickly

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My prospects become clients quickly. They rarely choose a competing editor. This post is about how I do that . . . and what that might mean for you, if you freelance. This is typically what happens when an author is considering hiring me: They hear about me, from my blog or from another author. … Continued

Don’t capitalize Random Crap

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Even if you feel a need to make your favorite magic words more important, don’t capitalize them in running text. It makes prose look uneven — and makes you look like an eighteenth-century pamphleteer. Do you write to impress? I edit a lot of prose intended for that purpose — including “thought leadership” blogs, business … Continued

For editors, it pays to specialize

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There are a million editors out there. If you aspire to make a living as one, you can’t just be “an editor” — because only those who specialize will be paid what they’re worth. (Author’s note — I’ll now resume posting mostly about writing, editing, and books. Thanks for your tolerance of my political posts … Continued

I’m giving link spammers what they asked for

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In the three weeks since I posted the notice on my site about link building, I’ve received lots of link solicitations. Now it’s time to give them what they want. First: why do I classify emails asking for links or a contributed article to be spam? Because: You’ve paid no attention to what is on … Continued

20 insights from an analyst writing marketing copy

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I am writing a lot of marketing copy lately. I’ve noticed some things you might find helpful. Here’s what I’m currently writing and editing: Marketing description for a book on management. Marketing description for a book on the future of transportation. Articles about corporate AI strategy for an author. Blog posts announcing an AI-focused startup. … Continued

COVID-19 pitches you can totally rip off

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We keep getting emails and pitches from everyone we’ve ever done business with. And they all start the same way . . . “In these unprecedented times . . . “ “I hope you are well . . . “ We can do better. I can do better. So, in the interests of variety, I’m … Continued

Meaty wisdom

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A new analytical voice has appeared on Twitter. Here’s a little of what they shared yesterday: just gonna come out and say it: vulnerable people are always the most susceptible to propaganda, misinformation, and conspiracy, especially in times of cultural anxiety, and if there is a way to help them out of these traps, targeted … Continued