How the FireEye post about being hacked could be clearer

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FireEye is a cyber security company with tools you can use to test your systems. Somebody hacked them and stole the tools. I’ll give FireEye credit for discussing the theft honestly, but they’ve got a bit to learn about clarity under pressure. Analyzing FireEye’s post Here’s the post with my analysis. FireEye Shares Details of … Continued

Would you join Amazon’s internal CIA? Must be adept at doubletalk and bullshit

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Amazon recently posted a job description for an “Intelligence Analyst.” It came under fire because the description explicitly calls for tracking “threats” of labor organizing, which is generally illegal. But it’s also a fascinating snapshot into how leaders at Amazon talk (or doubletalk). The listing, which was visible yesterday, is no longer live at Amazon, … Continued

What Zoom did right and wrong during its outage

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Zoom went down for a lot of users on Monday morning. That was also the first day of school for a lot of public school and college students. The company treated the outage as a matter-of-fact event and communicated clearly and regularly throughout. Was that enough? How Zoom communicated Zoom’s problems first started appearing at … Continued

Test your ethics: 11 real-world ethical challenges

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I’ve faced many ethics quandaries in my long career. You will, too. Everyone believes they are ethical. But when it’s time to decide, what will you actually do? Real-life ethics test Here’s a list of ethical situations, most of which I actually faced. Put yourself in my shoes. What would you do? In the interest … Continued

How Goodyear should have responded to Trump’s attack

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A Goodyear Tire & Rubber Company slide that circulated on social media stated that political attire (like “Make America Great Again” gear) was unacceptable in the workplace. President Trump responded by calling for a boycott of Goodyear. Let’s take a close look at Goodyear’s response, and how it could have been better. The visual that … Continued

Write more. Meet less. Reflections on the memo culture.

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Zoom is great. Meeting on Zoom for 5 hours a day, not so much. Writing can help — especially if your company adopts a writing-centric “memo culture.” The value of a memo culture Consider two companies that have a memo culture, Amazon and Netflix. At Amazon, if you’re having a meeting, you have to write … Continued

What leaders do

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I’ve had the privilege of working for some amazing leaders — and having helped elect a few, too. Here are some personal observations about what leaders do. The best leader I ever worked for was George Colony, the founder and CEO of Forrester Research, where I worked for 20 years. He wasn’t perfect and I … Continued

Why Zuckerberg reversed course: it wasn’t just the boycotts

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Boycotts rarely work. But in the face of advertiser boycotts, Facebook just did a U-turn on its policy on labelling or blocking presidential posts. The cause and effect here is a lot more complex than it appears. As recently as the beginning of June, Facebook CEO Mark Zuckerberg said the right decision on presidential posts, … Continued