Expert speakers or trainers are not interchangeable

Continued">

If you hire experts to train on areas outside their expertise, you’ll pay too much and get a really poor result. It’s like paying a painter to rewire your house. Experts specialize. It’s what makes us experts. I’ll use myself as a case study here, but the same applies to anyone you hire. Imagine that … Continued

The value of Bill Birchard’s eight S’s for strong business writing

Continued">

In the Harvard Business Review, writing coach Bill Birchard describes how the brain responds to business writing and recommends ways to write better. His analysis generates some fascinating insights, but one key point is missing: business writing works only if if causes the reader to act. It’s worth your time to read Bill Birchard’s “The … Continued

Why you should write a strategy document — even if it’s just for yourself

Continued">

Writing a strategy document is the best way to make sure you, your business, or your organization move forward in a thoughtful way. It’s a discipline you should follow. What is a strategy document? “What is strategy?” is a tricky question, addressed by everyone from Michael Porter to every boss on the planet. But there’s … Continued

Apple’s employee letter is less effective because it’s a rambling mess

Continued">

In June, Apple CEO Tim Cook told Apple employees that starting in the fall, they’d need to return to the office on Mondays, Tuesdays, and Thursdays. Many employees signed a rambling and disjointed 1300-word letter of protest. I’ll show how it could be better. The employee plea isn’t effective Consider a ROAM analysis of the … Continued

Serious people will pay serious money to find out how they’re wrong

Continued">

Briefly: I got paid — and still get paid — a lot more to find fault than I did to be nice to people. When I was an analyst at Forrester Research, my job was to know everything possible about the businesses and processes I wrote about. For ten years, that was the television industry. … Continued

After hackers wipe Western Digital hard drives, WD hides from the problem

Continued">

Western Digital customers who had configured the company’s external hard drives to be remotely accessible are waking up to find all their data erased. WD has downplayed the problem, hiding its response in a support update. Should WD be addressing the problem more visibly, or is this a case of “buyer beware?” According to Krebs … Continued

Fastly crippled much of the Web, then issued the perfect apology

Continued">

Fastly runs a CDN — a content delivery network that makes delivery of Web pages faster globally. Due to a bug, major Fastly clients including Amazon, Reddit, Spotify, eBay, and Pinterest were unable to serve pages to customers for about an hour Tuesday. Fastly apologized — and its apology is a clinic in how to … Continued