Freelancers: here’s how to ask to be paid

Continued">

If you’re a freelancer, you need to get paid. I’m not talking about how you set up your business or what you actually do. What do you do when it’s time to ask to get paid? Here’s a secret freelancers won’t tell you: some of them are embarrassed to ask for money. I know a … Continued

From writing workshops to cultural change — the importance of follow-through

Continued">

I’ve conducted 18 clear writing workshops in the past two years — mostly by videoconference. It’s clear to me that the participants are engaged and want to change. But do the workshops actually accomplish anything lasting? They can . . . but only if you customize the content and maximize the follow-through. I think this … Continued

Is Slack “writing?”

Continued">

A lead came into my site this week from the director of engineering for a major technology company. Could I help his group with a writing workshop? His group had hundreds of people, so this seemed like a hell of a lead. Normally I’d say yes to that and we’d figure out how. But in … Continued

Crypto bubble investment strategy

Continued">

Never invest in something if you have no idea what it’s worth. That’s what’s going on with cryptocurrencies right now. In the equities market — stocks — every company has a value: its market capitalization. The share price is proportional to that value. There are two things that drive share prices. One is the beauty … Continued

What does “strategic” mean?

Continued">

The word “strategic” appears in all sorts of analytical writing, but people seem to be confused about what it actually means. I share a simple definition, along with a test you can use for whether what you’re describing is truly strategic or not. There’s plenty of room for confusion here. When I started my 20-year … Continued

Customer experience and trust: an AT&T case study

Continued">

When I worked closely with Harley Manning and Kerry Bodine, the authors of the customer experience book Outside In, I learned how most customer experience problems are rooted deep within corporate systems. That’s what happened to me this week in an interaction with AT&T. The odyssey of dropping a line from AT&T My son, a … Continued

Opportunities in the economic restart

Continued">

As vaccinations rise, lockdowns lift, and consumers once again feel confident, expect an economic surge in the US in the spring and summer of 2021. But the new economy will not look like what we had before. Three things will drive the economic resurgence. First, at least among Americans with middle incomes and above, savings … Continued

Why the puck are you using that hackneyed quotation?

Continued">

“I skate to where the puck is going to be, not where it has been.” Wayne Gretzky “Do you really think we haven’t heard this a thousand times? Uggh.” Weary readers For the second time in the last year, I was editing a business book that cited this overused, stale, moth-eaten, clichéd Gretzky quote. In … Continued