IBM takes a stand on race and bias

Continued">

IBM’s CEO sent a letter to Congress regarding technology and racial justice reform. It’s notable for taking a clear stand on ways to use technology to promote more opportunity, rather than as a tool that could be abused by law enforcement. Analyzing Arvind Krishna’s letter Here’s what IBM CEO Arvind Krishna wrote, with my commentary. … Continued

Brian Chesky lays off 1,900 Airbnb staff . . . like an actual human being

Continued">

It’s a brutal time for travel, and Airbnb is no exception. It’s laying off 1,900 people, 25% of its staff. But the way that CEO Brian Chesky did it is exemplary — with compassion and a clear explanation. There was no way that Airbnb would survive the pandemic unscathed. Revenue had been cut in half. … Continued

Corporate identity and the copy convergence conundrum

Continued">

I write copy. When executives at the client can’t converge on a set of words about who they are, it often reveals more about them than it does about the words. When I say “I write copy,” I don’t mean email marketing or descriptions of urban sombreros. I get called in when a company is … Continued

The human (and inhuman) approach to layoffs

Continued">

Millions of people are losing their jobs. That means corporations need to inform them they’re out of work. Carta did its layoffs well, while Bird behaved abominably. Bird shows how a corporation can behave like an ass There’s not much demand for sidewalk scooter rentals right now. As a result, the scooter company Bird laid … Continued