Ghostwriter, copywriter, or freelance marketer?
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Ghostwriter, copywriter, or freelance marketer?

I recently received a query to see if I, as a ghostwriter, could help with some freelance work. Here’s how the query read (I’ve made minor edits to conceal the requester’s identity): Is this a ghostwriter? No. I’ve spent quite a lot of time this year with ghostwriters. Ghostwriters’ primary job is, of course, writing….

Fair warning: Recruiter William Vanderbloemen behaves like an ass

Fair warning: Recruiter William Vanderbloemen behaves like an ass

Will your future employer treat you like a slave with no personal time? If William Vanderbloemen is recruiting you, that might be a clue. According to Business Insider, Vanderbloemen has devised a few little tests before and after job interviews to see how candidates behave: Vanderbloemen’s company uses the text-message test [sending candidates a text…

Tesla design elegance and the death of Angela Chao

Tesla design elegance and the death of Angela Chao

The design elegance of Tesla cars exceeds that of any other vehicle. Tesla’s iPhone-like design aesthetic starts with the sleek exterior design (putting aside the horrifying CyberTruck, of course) and continues with the touchscreen-based center display, which elegantly integrates every function from navigation to climate control. That design aesthetic may have contributed to the death…

The case of Boeing: can incentives reduce risk?

The case of Boeing: can incentives reduce risk?

In the wake of continuing safety issues with Boeing aircraft, the company announced it was changing the incentives for how people are paid in its commercial aircraft division. Now, 60% of the bonuses will be based on quality and safety metrics. Previously, 75% of the bonuses were based on financial metrics. I’ve watched incentives and…

AT&T will cough up 5 bucks to subscribers affected by its outage. Is that enough?

AT&T will cough up 5 bucks to subscribers affected by its outage. Is that enough?

After an extended outage on February 22 that left around 50 million mobile customers (including me) without service for many hours, AT&T is crediting some people’s accounts by $5. Is that the right compensation? What went wrong AT&T says the cause of the problem was an error in installing software — and there is no…

As Air Canada just learned, chatbots’ owners are responsible for their actions
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As Air Canada just learned, chatbots’ owners are responsible for their actions

If an employee of a company told you something wrong that cost you money, you could sue the company for damages. It’s the same with a chatbot. Here’s what happened. Air Canada features a customer service chatbot on its website. You’ve probably interacted with service chatbots like these on other companies’ sites — I researched…

Four keys to your late-career working life
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Four keys to your late-career working life

Imagine your retirement. What are you doing? Traveling around and hanging out with grandchildren? Sounds boring to me. Sure, after the end of a frenetic work life, it sounds attractive to have few actual responsibilities. You can think of it as a longer vacation. But people who are active workers, thinkers, and problem-solvers aren’t likely…