Buzzword bingo (and you can play)

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I’m starting a new project for 2019 and, with just a tiny bit of awareness on your part, you can fuel my efforts. Here’s a list of buzzwords you’ll see in technology and marketing press releases and announcements. Robust Seamless Omnichannel Analytics Cloud-based Comprehensive Secure Encrypted Engagement Scalable Saas Disruption/disruptive Your contribution? First, tell me … Continued

Clear communication and customer experience: The wisdom of Ingrid Lindberg

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Ingrid Lindberg, the world’s first customer experience officer, is a groundbreaking figure in the discipline of customer experience (CX). She comes to the analysis of corporate writing from a CX perspective. I love her principles, which I’ll give a sample of here. I first came upon Lindberg in researching my most recent book. This passage … Continued

The danger of metrics: how the Bill James comments dehumanize baseball players

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Bill James, the inventor of the baseball analytical method sabermetrics, controversially tweeted that baseball players could easily be replaced with no effect on the game. This prompted a swift and outraged reaction from players. It also raises a larger point — should businesses focus primarily on metrics, or on people? James was in a Twitter … Continued

At Google, a Sundar Pichai apology for sexual harassment stands out

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The New York Times described several instances of sexual harassment by senior executives at Google. Now Google staff are protesting. Google’s CEO, Sundar Pichai, sent an internal email about the company’s policy, and it stands out for its directness. In the wake of so many harassment allegations in the #MeToo era, it’s clear that there’s … Continued

Red Sox management lessons: What Alex Cora’s “Coralytics” means to you

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Congratulations to the Boston Red Sox for winning the World Series. What made the difference? Was it the heart and talent of the players? Or was it the cold, hard Moneyball analytics that have made baseball as much science as art? It was a combination of both. This is “Coralytics,” the new approach of Red … Continued

The perfect length for promotional video and other delusions from CONCURED

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According to CONCURED, an artificial intelligence platform, the perfect length for promotional video is 3 minutes and 54 seconds. This may be the silliest “fact” I’ve read this month. CONCURED, which calls itself “The world’s first AI-powered Content Strategy Platform,” issued a press release about its new insights. Here’s the whole thing: Artificial Intelligence Names … Continued

Microsoft PR flubbed its cool endorsement of open source

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Microsoft made a huge announcement yesterday in support of Linux and Open Source. Its actions were startling. Its statements, not so much. There was plenty of news coverage. Here’s how Engadget described it: Microsoft open-sources 60,000 patents to help Linux avoid lawsuits The company as joined the Open Invention Network to keep Linux safe Microsoft … Continued