An analysis of Twitter’s screwup (with comments from Melissa Agnes)

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Twitter screwed up and wrote everybody’s passwords to a file in plaintext. Then (of course) they apologized. Can we do better with these apologies? And what’s the fallout from this incident? Here’s an analysis and a conversation with Crisis Communication expert Melissa Agnes,¬†author of Crisis Ready. This is getting routine. And that’s the problem. At … Continued

Tesla comes clean about its fatal crash; Uber just cowers

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A self-driving Uber ran over a pedestrian in Phoenix. A Tesla in autopilot mode crashed into a safety barrier and killed the driver. Tesla released a statement about the crash that delivers specifics and clarity, while Uber said very little. It’s moments like this that clarify why we tend to trust Tesla, but not Uber. … Continued

John Bolton’s writing is muddled. Is his thinking as well?

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Clear thinkers are typically clear writers. In fact, the art of writing helps clarify your thinking, or reveals the flaw in it. With this in mind, let’s look at some writing from John Bolton, President Trump’s soon-to-be new National Security Advisor. Bolton was UN Ambassador under George W. Bush. He scares people because of his … Continued

Nothing significant will change at Facebook

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In the wake of the Cambridge Analytica scandal, Facebook and its CEO Mark Zuckerberg appear to be in trouble. Zuckerberg published an explanation, participated in an interview with The New York Times, and appeared on CNN. People are upset and some Facebook users are quitting Facebook. But nothing is going to change — Facebook will … Continued

Creative agency jargon at J. Walter Thomson

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People leave companies and executives have to write statements. These statements must say everything and nothing at the same time. This is not the place for creativity, but try telling that to J. Walter Thomson. Matt Eastwood, Chief Creative Officer of the agency J. Walter Thomson, is out. They’re not replacing him. This creates a … Continued