Your book launch hero crew

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If you’re working on an advice book, here’s a way to get a lot of people to hear about it. I call it the hero crew. Do this, right now — before writing (if you haven’t started yet), before you do anything else. Nail down your audience. It might be women entrepreneurs, CIOs embracing the … Continued

The 5-step fast edit

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You have a piece to edit and limited time to work on it — and the piece is a mess. How can you fix it quickly? While every author has their own idiosyncrasies, some problems are common, easily fixed, and make a dramatic difference in readability. Here are the five quick steps to make writing … Continued

Publishing is a club. Here’s how to get published if you’re not in it.

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I hear it all the time. I don’t know anybody in publishing. How am I going to get anybody to look at my (nonfiction) book idea? The editors I know are most likely to consider books from people they’ve published before. They’ll review a book represented by a reputable book agent. Outside of that, your … Continued

Why you (probably) need a book agent

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You want to publish a book. Do you need a book agent? Yeah. You probably do. Since there’s so much confusion about agent and publishers, here’s an FAQ for you, answering the questions I hear most often from authors. How do agents get paid? To understand when an agent makes sense and what they do … Continued

Therapy questions for prospective nonfiction authors

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I help authors. They’re all over the map. Some are experiencing the earliest glimmerings of author ambitions, while others have written hundreds of pages (possibly in a productive way, possibly not). By the time they get to me, I become their therapist. It’s my job to figure out their problems and recommend the best course … Continued

Every business leader should read Charlene Li’s “The Disruption Mindset”

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I’ve known Charlene Li a very long time. And I’m convinced that her new book, The Disruption Mindset: Why Some Organizations Transform While Others Fail is her finest accomplishment: a fundamentally important and influential strategy book that’s perfectly suited to today’s biggest business challenge. Disruption is a buzzword. Since Clayton Christensen made it famous with … Continued

A publisher likes your proposal. Now what?

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So, you wrote a book proposal — maybe just a quick little query. You sent it to an editor at a traditional publishing house that somebody introduced you to. And they like it! Time to celebrate, right? Umm, no. You need to check your publisher-to-English dictionary first. The publisher-to-English dictionary Here are all the possible … Continued

5 hurdles that distinguish authors from experts

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Some people are awesome at what they do. Other people are just as excellent, but they can write a book about it. Let’s take a close look at what makes the difference. To start, I want you to think about the thing you know that nobody else seems to know, the thing you are passionate … Continued