How authors can work with a cartoonist

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I’m currently editing a book that will include cartoons. Cartoons will make the book much more enjoyable, even as they drive home the points in the chapters. And I’ve never had this much fun working. Today: what it’s like to work with a cartoonist. This isn’t my first book with cartoons. For Marketing to the … Continued

Reflections from five years of “Without Bullshit”

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On March 26, 2015, I launched this blog and my freelance business. In this moment when we’re all looking forward in terror, I’m looking backward and reflecting. Maybe there is something to be learned from my last five years — and if you’ve been suddenly thrust into freelancing, perhaps it can help you. Before I … Continued

Should you write a book during the viral apocalypse?

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You’re stuck at home. You have internet access and, maybe, a little more time to yourself. Should you write a book? This advice is mainly for those who write business books and self-help books to gain influence — my primary audience. But I hope that all authors currently sheltering at home during the coronavirus crisis … Continued

What authors need to know about printing. (Yes, printing.)

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Your job is to write. The publisher’s job is to turn what you write into a book. So why should you worry about printing? Those ink-stained wretches can handle it, right? Not quite. Musicians need to know about microphones. Architects need to know about plumbing. If they don’t, what they conceive doesn’t come out quite … Continued

For maximum impact, keep your case studies pure and unsullied by argumentation

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Great business books include case study stories. They also include frameworks and analysis. For maximum effectiveness, never mingle the two. Here’s an example to clarify what I mean. In The Age of Intent, the book I ghost wrote about artificial intelligence last year, there is a story at the start of the customer service chapter … Continued

Should IngramSpark ban AI-generated books along with other trash titles?

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IngramSpark, a self-publishing service, has now defined a set of trash book categories that it will no longer feature or distribute, including AI-generated books. As AI books get better, though, they might want to reconsider. IngramSpark is a print-on-demand and ebook distribution service offered by Ingram, a major book distributor. It delivers the same features … Continued