10 things your business book needs and how to get them

Business book authors dream big. But the size of your dream is less important than the intellectual ingredients you bring to the project. I know the power you get from being prepared — and the sinking feeling when you realize you’re missing something crucial. If this is your dream, your first step is to assemble … Continued

Business books are stories. Here’s how to write one.

Most business books are boring because there are no people — just endless rambling on about strategy. You need people and stories to make them come alive. I wrote my first business book proposal in 2005. It was for a book called “The End of TV as We Know It,” and it reflected my decade … Continued

Preparation is the key to a great research interview (Ask Dr. Wobs)

Preparation is the key to a successful research interview. Deliberate planning makes sure your time isn’t wasted — which is the concern expressed in today’s reader question. Dear Dr. Wobs: Good analysis requires research: analyzing data and interviewing people. I know how to make my research data sing. But how do I prepare for and conduct … Continued

A game that trains your writing brain: fictionary

If you are spending time with family over the holidays, as I am, here’s an idea for something fun to do together (that won’t generate political arguments). It’s a game that requires nothing more than a dictionary, some slips of paper, and a desire to play with words, meanings, and people’s minds and prejudices. We … Continued

Science fiction and analytical thinking

I was a science fiction fan growing up in the 60s and 70s. I was a technology analyst, predicting the future, in the 90s and 00s. Here’s what science fiction and strategic analysis have in common — and what they don’t. How science fiction challenges the mind (and “sci-fi” doesn’t) Science fiction is not the same … Continued

Fast and good: Robert Scoble and Shel Israel’s amazing publishing model

Self-publishing is much faster than traditional publishing. But can you create a quality book that way? Yes, but only with a disciplined process and the right support team. Here’s my insider’s account of how Shel Israel and Robert Scoble pulled it off with their new book book, The Fourth Transformation: How Augmented Reality and Artificial Intelligence Change Everything. Shel … Continued

The Fourth Transformation is your VR wake-up call

Robert Scoble and Shel Israel just published The Fourth Transformation: How Augmented Reality and Artificial Intelligence Change Everything. It’s an indispensable guide to the future, and a gripping read. Get yourself a copy. This is not an unbiased review. While Scoble and Israel wrote this book and are responsible for the content, I edited it. … Continued