Business books are stories. Here’s how to write one.

Most business books are boring because there are no people — just endless rambling on about strategy. You need people and stories to make them come alive. I wrote my first business book proposal in 2005. It was for a book called “The End of TV as We Know It,” and it reflected my decade … Continued

Preparation is the key to a great research interview (Ask Dr. Wobs)

Preparation is the key to a successful research interview. Deliberate planning makes sure your time isn’t wasted — which is the concern expressed in today’s reader question. Dear Dr. Wobs: Good analysis requires research: analyzing data and interviewing people. I know how to make my research data sing. But how do I prepare for and conduct … Continued

A game that trains your writing brain: fictionary

If you are spending time with family over the holidays, as I am, here’s an idea for something fun to do together (that won’t generate political arguments). It’s a game that requires nothing more than a dictionary, some slips of paper, and a desire to play with words, meanings, and people’s minds and prejudices. We … Continued

Science fiction and analytical thinking

I was a science fiction fan growing up in the 60s and 70s. I was a technology analyst, predicting the future, in the 90s and 00s. Here’s what science fiction and strategic analysis have in common — and what they don’t. How science fiction challenges the mind (and “sci-fi” doesn’t) Science fiction is not the same … Continued

Fast and good: Robert Scoble and Shel Israel’s amazing publishing model

Self-publishing is much faster than traditional publishing. But can you create a quality book that way? Yes, but only with a disciplined process and the right support team. Here’s my insider’s account of how Shel Israel and Robert Scoble pulled it off with their new book book, The Fourth Transformation: How Augmented Reality and Artificial Intelligence Change Everything. Shel … Continued

The Fourth Transformation is your VR wake-up call

Robert Scoble and Shel Israel just published The Fourth Transformation: How Augmented Reality and Artificial Intelligence Change Everything. It’s an indispensable guide to the future, and a gripping read. Get yourself a copy. This is not an unbiased review. While Scoble and Israel wrote this book and are responsible for the content, I edited it. … Continued

Vote for which book I should do next.

Here are five ideas for my next book. Tell me which one you like best. Thinking Without Bullshit: Embracing the Discipline of Analytical Thinking Based on my 20 years as an analyst and my training in mathematics, I will describe the steps you need to take to think like an analyst. Will feature interviews and examples from … Continued