Why you should read Academia Obscura instead of actually working

Instead of actually completing his Ph.D., Glen Wright has wasted his time writing a book called Academia Obscura: The hidden silly side of higher education. The result of this effort is to reveal in a funhouse mirror every possible idiotic and ironic aspect of academic life and publishing. I heartily recommend that you waste your money on … Continued

Case study tip: the quickie character sketch

It’s easy to forget that businesses are made of people. When you write a case study for a business book, blog post, or article, readers need to see those people as human. Here’s how to do that quickly without getting in the way of the story you’re telling. People in business prose need to be … Continued

7 collaboration tools and tips that make book writing go smoothly

Collaborating on a book is hard. Deadlines make it harder. The key is to develop a disciplined process and stick with it. To help you get to the end without tears, I’ll share some battle-tested collaboration tools and tips that will keep you focused on content excellence, not process glitches. (You’ll see where the bear … Continued

10 reasons why you’re not a thought leader (and how to fix them)

It seems as if everyone I interact with is, or wants to be, a “thought leader.” But what does thought leadership actually mean? And why do so many self-styled thought leaders actually just seem like self-promoters? Technology analysts — the industry I worked in for 20 years — treat thought leadership as a sort of “king … Continued

10 things your business book needs and how to get them

Business book authors dream big. But the size of your dream is less important than the intellectual ingredients you bring to the project. I know the power you get from being prepared — and the sinking feeling when you realize you’re missing something crucial. If this is your dream, your first step is to assemble … Continued

Business books are stories. Here’s how to write one.

Most business books are boring because there are no people — just endless rambling on about strategy. You need people and stories to make them come alive. I wrote my first business book proposal in 2005. It was for a book called “The End of TV as We Know It,” and it reflected my decade … Continued