5 hurdles that distinguish authors from experts

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Some people are awesome at what they do. Other people are just as excellent, but they can write a book about it. Let’s take a close look at what makes the difference. To start, I want you to think about the thing you know that nobody else seems to know, the thing you are passionate … Continued

How to pay a ghostwriter

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I write books. I also ghostwrite books for others. People who’ve never hired a ghostwriter before seem to be confused about how it works, so let’s clear things up. Here’s the first thing you need to know: you’re going to have to pay me before the book is published. Why you pay me first “Hey, … Continued

What your book says about you

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A business book is an extension of you. It makes an impression — both good and bad. There’s an idea going around that a book is just a big (and expensive) business card. If that were true, it wouldn’t matter much what was in it. In truth, it matters an awful lot. Because if a … Continued

I can’t believe my publisher doesn’t . . .

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It doesn’t matter if you have a six-figure advance or only got $3,000. It doesn’t matter if you have a big-five publisher or a small indie press or a hybrid publisher. If you’re a first-time author, you’ll soon be whining, “I can’t believe my publisher doesn’t . . . “, followed by some task that … Continued

Could Scribe Media become a hub for nonfiction authors?

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Scribe Media — formerly known as Book-In-A-Box — has put videos from all its courses online and on YouTube for free. It’s got lots of free resources. That’s a bid to get writers to turn there first. Scribe has a decent chance to succeed at that — if it opens up its content offerings. As … Continued

Why every book needs an editor. (Even mine.)

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I admit it. I’m an egotistical know-it-all when it comes to writing. But I need an editor, too. (I’m not talking about a copy editor, whose job is to identify typos and grammatical errors. Of course I need one of those, as anyone who has spotted the typos in this blog realizes. So do you.) … Continued

For minority authors, a book can generate respect and counteract bias

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Why should older white men get all the respect? I’ve been talking to a diverse collection of executives, thinkers, and authors: men and women; old and young; white, black, Hispanic, and Asian; North American, European, Asian, and Australian. Here’s a shocker: if you’re seeking attention for your ideas, it’s easier if you’re an older, white, … Continued

Fall 2020: The smoldering crater in the publishing schedule

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Lord help you if you are planning a nonfiction book launch in the fall of 2020. Normally, agents would be pitching such books to publishers around now. I’m betting those are some bizarre conversations. A successful book launch depends on media and word of mouth. You find writers, bloggers, and podcasters who would be interested … Continued