A podcast that gets to the heart of writing without bullshit

I recently did a Skype interview with Paul Gillin and Eric Schwartzman, the coauthors of Social Marketing to the Business Customer and proprietors of the B2B branch of the outstanding podcast For Immediate Release.

Paul and Eric gave me a chance to talk about what I’m passionate about: the lack of candor in most business communication, how marketers talk blather even as their staff spread unedited tweets and blog posts, and the incredibly poor job we do in teaching students to write. My bit starts about 5 minutes in, after they finish discussing how a tweet brought down Twitter’s stock price.