Buzzword bingo (and you can play)

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I’m starting a new project for 2019 and, with just a tiny bit of awareness on your part, you can fuel my efforts. Here’s a list of buzzwords you’ll see in technology and marketing press releases and announcements. Robust Seamless Omnichannel Analytics Cloud-based Comprehensive Secure Encrypted Engagement Scalable Saas Disruption/disruptive Your contribution? First, tell me … Continued

Ideas on how to confront Professor Writewrong. (Ask Dr. Wobs)

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Today’s question is from an academic who’s being forced to use a colleague’s terrible materials in his course. I’ve got six ideas on how to fix the handiwork of Professor Writewrong. Can you do better? Here’s the note I got: Dear Dr. Wobs I’m a college professor and I like to think a decent writer. … Continued

Clear communication and customer experience: The wisdom of Ingrid Lindberg

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Ingrid Lindberg, the world’s first customer experience officer, is a groundbreaking figure in the discipline of customer experience (CX). She comes to the analysis of corporate writing from a CX perspective. I love her principles, which I’ll give a sample of here. I first came upon Lindberg in researching my most recent book. This passage … Continued

A generic pitch won’t win a big contract. Here are 5 tips that will.

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I’m affiliated with a ghostwriting agency. The way they work is simple: they send an opportunity to their mailing list every week or two, and anyone on that list can respond. I’ve snagged the opportunity every single time I’ve pitched them, but I recently communicated with a woman who’d failed every single time. Reviewing her … Continued

Lord save us from official morons with Twitter

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Donald Trump’s lawyer, Rudy Giuliani, doesn’t get how Twitter works. He thinks the technology is biased against him. Look: if you don’t know how to use a tool properly, own up to it and get help. Don’t flail around blaming technology for your own ignorance. Giuliani tweeted this: Mueller filed an indictment just as the … Continued

How to write a book chapter

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I write business books. Every chapter is a 5,000-word package full of stories, detail, statistics, insights, and recommendations. You don’t just sit down and write one of those at random. Here’s what it takes to create one. In the last 10 years I’ve written, cowritten, or ghostwritten six books. Five of them were case-study powered business … Continued