The Iron Imperative

Treat the reader’s time as more valuable than your own

Bio

I’ve been a professional writer since 1982. I’ve coauthored three books on business strategy, including Groundswell, which was a bestseller. And I’m passionate about clear, brief, fascinating communication.

For 20 years at Forrester Research, I wrote and edited reports on the future of technology. I learned to do kick­ass analysis of business strategy, then taught others to do so. In my last five years there, as Senior Vice President, Idea Development, I identified, developed, and promoted Forrester’s most powerful and influential ideas. I gave hundreds of speeches around the world, got quoted in every news source you can name, and gave strategy advice to countless clients from the world’s largest companies and tech vendors. I also created Technographics, the segmentation that launched Forrester’s highly successful consumer survey business.

I am also the CEO of wellnesscampaign.org, a non­-profit organization dedicated to the pursuit of wellness through changing habits. I like recreational biking and cracking wise in front of audiences. I am married with two children and I live in Arlington, Massachusetts.

Learn Even More About Me…

Appearances

Yankee Chapter, PR Society of America (PRSA), Portsmouth, NH, May 2, 2017

Great Lakes Oracle Conference, Cleveland, May 17-18, 2017

Utah PR Spring Conference, Salt Lake City, UT, May 25, 2017

Content Marketing World, Cleveland, September 5-8, 2017

Worksite Wellness Council of Massachusetts, Foxborough, September 19, 2017

INBOUND 2017, Boston, September 25-28, 2017

PRSA International Conference, Boston, Oct 8-10, 2017

ScaleUp Summit, St. Louis, Oct 17-18, 2017

Content Marketing Conference, Boston, May 2-4, 2018

Content Marketing World, Cleveland, September 4-7, 2018

INBOUND 2018, Boston, September 4-7, 2018

 

Want me at your event? Contact me at josh at bernoff dotcom.