Tweets are lies — and not just from Donald Trump

At 140 characters, tweets lack context. Without context, there is no truth. So tweets are lies. Donald Trump’s tweets are lies, and so are mine. But they reveal a lot about what’s going on in our respective heads. What do I mean when I say that the truth demands context? Let’s start with one of my … Continued

Science fiction and analytical thinking

I was a science fiction fan growing up in the 60s and 70s. I was a technology analyst, predicting the future, in the 90s and 00s. Here’s what science fiction and strategic analysis have in common — and what they don’t. How science fiction challenges the mind (and “sci-fi” doesn’t) Science fiction is not the same … Continued

The Truth Foundation

Here are some things to know about truth: Truth exists. Finding truth takes work. And truth changes over time. I devote my energy to finding and promoting that truth, even when it is uncomfortable. It’s time for our biggest technology companies to do the same. Myths are persistent Megan Scudellari published an article in Science one year … Continued

Require my book for your students, and I’ll Skype into your class

Dear Professor: If you’re teaching writing in 2017, consider requiring Writing Without Bullshit as a textbook. Here’s why (plus a special offer to push you over the edge): In 2017, your students ought to have a writing book that acknowledges that writing must be different for those who read on screens. It uses modern real-world examples. It addresses … Continued

When journalists step over the line: the Julia Ioffe incident

The Trump era is a rough time for journalists. No matter how much they’re provoked, if they show too much bias and disrespect, they could lose their jobs, even for a single tweet. That’s what happened to Julia Ioffe at Politico, and it’s a revealing case study. I’ll get to what Ioffe did in a moment. … Continued

Comcast recovers nicely from a slippery situation

Everybody loves to hate Comcast, America’s biggest cable company. On Monday, in Indianapolis, its repair technicians created a situation that led to multiple car accidents, then behaved arrogantly and denied being responsible. Comcast’s response is not bad; it’s direct, personal, and promises to make things better. What happened in Indy? Several Comcast repair trucks with “cherry-pickers” … Continued

Fast and good: Robert Scoble and Shel Israel’s amazing publishing model

Self-publishing is much faster than traditional publishing. But can you create a quality book that way? Yes, but only with a disciplined process and the right support team. Here’s my insider’s account of how Shel Israel and Robert Scoble pulled it off with their new book book, The Fourth Transformation: How Augmented Reality and Artificial Intelligence Change Everything. Shel … Continued

Writing a company profile that’s not awful (Ask Dr. Wobs)

Dear Dr. Wobs Company profiles are some of the most boring pieces of content. How can they be improved?  — Alessandra Dear Alessandra: A typical company profile — often shown on the “About us” section of a Web site — is a political exercise that makes everyone at the company unhappy, even as it mystifies customers. … Continued