No one should have to wait 94 words for a verb, and other observations from legal writing

No one should have to wait 94 words for a verb, and other observations from legal writing

Sentences that never seem to end create a cognitive load on the reader. The longer and more convoluted they are, the worse it gets. Legal writers, in particular, seem to have a problem with this. The solution — as you’ll see from this egregious example — is to break things down and create structure. An…

Writing a company profile that’s not awful (Ask Dr. Wobs)
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Writing a company profile that’s not awful (Ask Dr. Wobs)

Dear Dr. Wobs Company profiles are some of the most boring pieces of content. How can they be improved?  — Alessandra Dear Alessandra: A typical company profile — often shown on the “About us” section of a Web site — is a political exercise that makes everyone at the company unhappy, even as it mystifies customers….