The platitude pledge

The platitude pledge

Stop imagining that meaningless platitudes are content. Stop sharing them. And stop following or admiring people who use them. What is a meaningless platitude? It is a “truth” so obvious that everyone knows it. When you share one, not only are you failing to generate any insight for your reader, you are communicating that you,…

The most vacuous press release ever: Revolt PR
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The most vacuous press release ever: Revolt PR

Sometimes, when I boil down a piece of writing, I find nuggets of truth embedded within a matrix of jargon and bullshit. But sometimes, I just find nothing but platitudes, emptiness, and evidence of incompetence. That’s the apparent communications strategy of Revolt PR. Here’s what the press release says: Revolt PR believes it can help…

In the #IStandWithAhmed story, conflicting principles confound the principal
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In the #IStandWithAhmed story, conflicting principles confound the principal

There’s a lot more going on in Irving, Texas than a clever boy with a home-made clock and brown skin. Look close, and the story of #IStandWithAhmed — and the letter the principal sent to parents — reveals how America is cracking apart. [tweetthis]America is built on contradictions. They’re at the heart of #IStandWithAhmed.[/tweetthis] Here are a couple:…