What advertisers said (and didn’t say) about the now radioactive “The O’Reilly Factor”
|

What advertisers said (and didn’t say) about the now radioactive “The O’Reilly Factor”

According to The New York Times, five women have accused Bill O’Reilly of sexual harassment or similar behavior and received $13 million in settlements. Some “O’Reilly Factor” advertisers have pulled their advertising; others haven’t. But what these advertisers share is their mealy-mouthed, platitudinous statements. Here’s what they are actually thinking — and how they should permanently…

Why did Lexus nav systems crash? Passive voice hides the answer.
|

Why did Lexus nav systems crash? Passive voice hides the answer.

Earlier this month,  owners of late-model Lexus vehicles found their navigation systems flailing. Lexus eventually apologized, but its statement is a classic example of how to use the passive voice to evade blame — or even a clear explanation. According to Forbes, an unknown number of 2014-2016 Lexus vehicles experienced the glitch, which caused the center…