Think long term. That’s it. That’s the advice.

Think long term. That’s it. That’s the advice.

Honestly, I think every stupid decision people make is because they can’t think more than fifteen minutes ahead. To wit: That argument you just “won” against your life’s companion — how’s that going to affect your relationship for the next few years? That clever company name you picked out that just happens to be the…

Some stuff that doesn’t matter and some stuff that does

Some stuff that doesn’t matter and some stuff that does

I was just thinking about what matters and what doesn’t matter, because, being human, we get it wrong a lot. It doesn’t matter whether the new Yahoo/AOL product from Verizon is called “Oath.” What matters is if Verizon can take a bunch of lame and aging properties and make them relevant again. If they don’t,…

How change happens. (Hint: it’s not through New Year’s resolutions.)

How change happens. (Hint: it’s not through New Year’s resolutions.)

Things are going to be different this year, you have resolved. But that’s not how change happens. It’s a process. Here’s how New Year’s resolutions (don’t) work. You figure out something you want to change. You make a resolution. “I want to quit smoking” or “I want to stop using the passive voice.” You try really…

Change how you write. It’s not that hard. And it’s worth it.

Change how you write. It’s not that hard. And it’s worth it.

The main competition for my book Writing Without Bullshit is not another book. It’s inertia. It’s easier to do nothing. But the changes I’ve suggested aren’t that hard to do, and they make a big difference. The changes are simple and well-defined Here’s what the book says you should change, in a nutshell: Write shorter, and…