The analyst’s essential role: engage your emotions about the future

We pay attention to the now. That’s especially true because Facebook spreads it, instantly. But what matters is not the now, it’s the future. The job of the true analyst is make you care as much about that future as¬†the¬†ephemeral distractions of the present. This came into crystal focus for me when I read Austin … Continued

Sophisticated writing with simple words (Ask Dr. Wobs)

One key to writing success is to use words that connect with your audience. The secret is not to rein in your vocabulary, but to keep the bullshit density under control. Dear Dr. Wobs: Is there a formula for figuring out exactly how much the vocabulary level in business writing needs to be “dumbed-down” depending … Continued